I had some really interesting conversations yesterday with my Sapphire and Diamond clients (the highest levels of my Winners Academy.)
For these advanced business owners, the question is not how to get MORE clients; they have plenty. It’s how do you GROW and double your business, say from $250,000 to $500,000 or from $500,000 to a million-dollar business, when you’re still the bottleneck in the business. Meaning, even if you have some team members in place, you STILL do a lot of things yourself. Still.
So, the question I asked is:
“What would happen if we doubled the number of clients you had, starting tomorrow? What would happen to your business?”
The answer, every time?
“My business would implode.”
See, it’s all well and good to want to double your business each year (that’s what my clients and I aim for, and accomplish, virtually every year), but you can’t build an empire on a foundation made of Band-Aids. And let’s face it, your business right now is probably a Band-aid operation, like mine was. Here’s what I mean: if your current systems, team, operations and organizational infrastructure aren’t set up to handle the extra volume, you won’t be able to handle the new business. You can’t HANDLE the growth.
(Reminds me of Jack Nicholson saying in A Few Good Men, “You can’t HANDLE the truth!“)
So, at the Diamond or Sapphire level, we look not only at increased exposure, better marketing sequences and positioning in your marketplace, but we also look at what it will take to double or triple your current revenues in one year, while making sure everything is set up so you CAN handle the growth.
What matters most?
1) the right systems, 2) better marketing, 3) a scale-able business model, and 4) the right support team.
I know, this kind of thing is NOT ‘sexy’. None of it is, and if you’re anything like me, you come up with lots of new exciting ideas all day long and the LAST thing on your mind is creating Systems and changing the Organizational Infrastructure of your growing business.
But without these, you can’t HANDLE the growth.
That’s why 4 members of my Winners Academy clients crossed the million dollar mark this past (woohooo!!) with 7 more on track to do the same within the next few months.
So, that’s why you can’t build an empire on Band-aids.
Your thoughts? (Post them here and I’ll respond.)