I just love Lorrie Morgan-Ferrero’s List of the 50 Coolest Marketers of 2010 and I’m also honored to be among them!
Lorrie included me for “teaching the softer way of getting clients.” For me, that’s what it’s all about. How do you market using a “softer approach?” You pull your clients toward you rather than chase them down.
Pulling clients in is not only more fun than pushing hard to “get” clients, it’s MUCH easier. Who wouldn’t rather have clients call them instead of pounding the pavement? The concept is a no-brainer to grasp, but very few solo-entrepreneurs actually do anything about becoming more client attractive.
How about you? What marketing strategies are you using to pull clients toward you? Are you offering tremendous value? Are you positioning yourself as THE expert with THE solution to your client’s problems? What is your compelling and authentic marketing message? I want to know!
A big thank you to Lorrie for including me in your post!