I promise… This does not need to be hard.
And it is one of the best ways to attract more of your ideal clients, get booked to speak and demonstrate value to your future clients…
…so that they say:
“I loved THAT! More. Please.”
Watch this week’s video to get inspired to do something you’ve probably wanted to do for a long time, but perhaps decided it was too much work or too hard:
So, what do you think?
I have to share the truth with you (well, I always do that anyway)…
I’ve had “write a new book” on my to-do list for a really, really long time. (You too, right??) And I am happy to say that my intention has become a reality and is coming to fruition very soon.
My new book is coming out soon!
I shared this with our Growth Track students at our February Growth Track meeting to create some accountability for myself (there’s nothing like making a commitment to the people you inspire that helps you make and keep a deadline)!
And, to get them to write their own lead generation book…
…by our next meeting in June!
They happily took on the challenge and I can’t wait to see them all bring their new books to our quarterly meeting next month.
I’m going to make this very easy for you. Here is the formula for attracting lots of clients:
High content/high value + social proof + call to action = your full practice.
And here is the formula for writing a short book with the sole purpose of lead generation:
No need to write the next 1,000 page novel. Just pick enough points to get your point across, and flesh them out into “chapters.” You can record your chapters and have them transcribed and edited. You can hire a writer to do a first draft for you or someone to interview you and transcribe the text. You can break it up into one chapter at a time and check one off the list each day, or you can assemble blog posts you’ve already written.
A book like this shouldn’t be long. In fact, our research showed that under 60 formatted pages is best. That’s about 10,000 words. Writing 500 to 1000 words per day is easy!
(Hint: You can choose to make writing a book easy.)
Will you join us? Will your book be one of the “babies” birthed from this challenge? It is an effort that will have returns for years to come, give you instant credibility and help you get more clients with ease.
If you’re in, post a “Fabienne, I’m IN!!” in the comments.
And please, share your book with me when it’s done. I can’t wait to read what you create.
Now go be an author!
P.S. You’ve so got this. One page at a time. xo