Today I’d like to explore an essential principle of having a leveraged business: doing less, better.
That’s right, leverage is all about doing less – to accomplish more.
Sounds wonderful, yes? Who doesn’t want to make more money, while doing less?
But what, exactly, does that mean in actual practice?
Let’s talk for a moment about what is required for growth at the different stages of business:
- When you are a startup, you’re just trying to get some clarity and traction.
- When you are in a growth phase, you’re focusing on marketing and sales, getting in front of your ideal clients and bringing in the money. You’re trying to get to 10K a month, so you focus on what brings money through the door with the least amount of time and effort.
- When you’re at the leverage stage of business, you’re focusing on expansion.
Your activities for leveraging your business are different than in the growth phase…as well as your mindset.
Now, to get to a million, like the members of our program often do, you must begin to think in terms of 10X’ing your revenue. So whatever your revenues for the last year have been, what would it take for you to add a zero to that?
When you’re already at six figures and you want to get to $100K a month, you need to think differently about expansion. It also requires you to focus your time on the activities that will help your business grow exponentially.
When you’re leveraging, it’s not about the most amount of money in the door. I know that might sound counterintuitive, but it’s about putting your time in the exponential growth activities (EGA’s).
EGA’s are the things you do apart from the day-to-day things that you’re already working on to bring in the money and to continue to market your business.
A good portion of your time should be devoted to what’s going to create the biggest long-term impact: EGA’s.
But how do you find the time for these EGA’s when you’re still working with clients, doing administrative and marketing tasks, putting out fires, running programs, and all of those great things that bring in money, but mean you’re burning the candle at both ends?
You will never find the time. Until you hit the pause button.
Yes, it will take a leap of faith to take a temporary step back, with the intent to eventually leap forward much further. It means saying no to some things that are actually bringing in money right now, in order to focus on the activities that will bring in exponential, leveraged, passive income. (Things that won’t require you as much, years later.)
What things could you put on pause for a few weeks or a month, to focus on those EGA’s?
Or are you too busy to even consider stopping for a few hours to focus on them?
If you’re too busy worrying about cashflow to focus on expansion, aren’t sure what you could put on pause, feel stuck, anxious, or are unsure how something like this applies to your business, it’s OK. We are here to help.
This is exactly what we help all kinds of business owners with, in our signature program, to guide you to scale your business from 10K to 20K, 50K or 100K a month, while removing yourself from the day-to-day to gain your evenings, weekends and freedom back.
Book a time for us to talk now; sooner rather than later. We want to hear about your current situation and help you map out a plan to get you back in control of your business and help you scale it, while you make more, working less.
This conversation could just be the one that changes everything for you. Let’s talk.
Let’s get you doing less, better,
P.S. We (my team & I) would love to know more about you and your business, what’s challenging you now, what you envision for your impact and income, and how we could help you leverage your business and get your life back. Let’s get to know each other, at no charge.
We want to give you space to explore what could be better in your business and help you strategize your next steps.
Our free exploratory call is just that, an exploration, so there’s no obligation. Go ahead, click the red button below and let’s book a time to get acquainted and start on a plan for you: