When you are looking to build your practice and get clients, there are a number of effective ways to improve your closing rate. However, one thing that can really tip the scales in your favor is to crush them with social proof! Now when I say “crush them” I mean to do this lovingly. You want prospects to begin to trust you because people do business with those they know, like, and trust. This is how you get clients.
Testimonials from happy clients help people feel more secure when making the choice to work with you. Happy clients praising your work and process let others know you can help them solve their problem too.
If you want high paying clients, look at what I do online with video testimonials. Not only do we put them on the website, but I also use them on Facebook and Twitter.
The more you share your clients’ success stories, the more impressive and convincing your work becomes. And video is the strongest form of social proof. It’s really compelling. Find a way to get together with your clients in person and ask, “Do you mind talking about your experience and how pleased you are about it?” This kind of testimonial will get more clients.
Of course you can use written testimonials as well. I also recommend that you ask testimonials in a certain format. Have your client talk about how things were before working with you and how things changed for you afterward. This formula can make a big impression and points out what really works with you and your system. Oh, and be sure to ask for a photo to include with the testimonial.
So, when I say “crush them” what I really mean is to share loads of social proof so prospects feel more certain you can help them. It’s not about bragging, it’s offering the solution they are seeking.
Your The Leveraged Business Assignment
Have you started collecting testimonials yet? If not, it’s time to get started. Video testimonials are great because they are so compelling and engaging. Don’t worry about making them look super professional. The spontaneity adds to the video’s believability. Commit to getting testimonials, even written ones from every happy client to build your social proof and get clients.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Leveraged Business System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
2 Responses
Thanks Fabienne! I ask clients for a written testimonial at the end of their project as a part of my closing process. It helps me remember to get it done and I like to have them in written format because then I can use it in different places (website, social media, newsletters, etc.). Great tips and encouragement as usual, Fabienne 🙂
Love that you have a procedure around it! I’ve found that is a huge help in consistency in any part of marketing 🙂 Yay for you Norma!