I have a bold challenge for you today.
And, depending on the stories you’ve heard about what your marketing is supposed to look like, this may be difficult, but I’d like to invite you to share more of YOU in your marketing.
You see, perfect is boring.
The more of your life and your unique personality you’re willing to show potential clients, customers and your community, the more you’ll create lasting relationships and repeat buyers.
To show you a completely crazy example of what it can look like (and how it can make you big money), here is a clip from a while back that definitely gives a taste of what life is like here at Chez Fredrickson (this video got me soooo many awesome clients).
Watch it now:
Notice the response of the audience to my sharing this… Are they offended or annoyed? Do they feel more connected to me because of it, or less?
People are still talking about this video. As I shared, there are clients that we’ve had the opportunity to serve here at The Leveraged Business Business School directly because of my willingness to be seen in my real life.
Unruly children don’t make perfect marketing, by any stretch of the imagination. No, they make real marketing.
And in a world of fake, slick and lots of sheen, people crave authenticity.
In fact, I was in London last week doing a presentation for hundreds of entrepreneurs and the hugs that I got at the end of the day were all accompanied by, “Fabienne, you are so real, so authentic. THAT is what attracts me to you and why I work with you year after year.”
So, the question I have for you this week is:
How can you be more real in your communications? How can you show all of us what it is that makes you unique? How can you have more fun in your marketing?
I know it can feel uncomfortable at first. We’ve been conditioned to believe that we have to present ourselves in an excruciatingly professional manner (and like we’ve always got it all together) to attract clients and grow. But you know what?
Nobody has got it all together all the time.
When you become willing to let more of your realness show through your marketing, you become relatable and likable to your audience.
And that adds to the “know, like and trust” factor that is vital to creating long-term client relationships.
Now, go make a video or a post that shows me who YOU really are!
I’d love for you to post it in the comments!
Let go of perfection paralysis and have fun, OK? It pays.
P.S. I miss my kids being this little, but phew, does this clip remind me how challenging it could be. If you are an entrepreneurial mom or dad, like me, kudos to you, my friend. And… Congrats. I wholeheartedly believe that being an entrepreneur is an amazing opportunity for our children to learn how to embrace their own magnificence.