This video got me so many great clients (try it!)

I have a bold challenge for you today.

And, depending on the stories you’ve heard about what your marketing is supposed to look like, this may be difficult, but I’d like to invite you to share more of YOU in your marketing.

You see, perfect is boring.

The more of your life and your unique personality you’re willing to show potential clients, customers and your community, the more you’ll create lasting relationships and repeat buyers.

To show you a completely crazy example of what it can look like (and how it can make you big money), here is a clip from a while back that definitely gives a taste of what life is like here at Chez Fredrickson (this video got me soooo many awesome clients).

Watch it now:

Notice the response of the audience to my sharing this… Are they offended or annoyed? Do they feel more connected to me because of it, or less?

People are still talking about this video. As I shared, there are clients that we’ve had the opportunity to serve here at The Leveraged Business Business School directly because of my willingness to be seen in my real life.

Unruly children don’t make perfect marketing, by any stretch of the imagination. No, they make real marketing.

And in a world of fake, slick and lots of sheen, people crave authenticity.

In fact, I was in London last week doing a presentation for hundreds of entrepreneurs and the hugs that I got at the end of the day were all accompanied by, “Fabienne, you are so real, so authentic. THAT is what attracts me to you and why I work with you year after year.”

So, the question I have for you this week is:

How can you be more real in your communications? How can you show all of us what it is that makes you unique? How can you have more fun in your marketing?

I know it can feel uncomfortable at first. We’ve been conditioned to believe that we have to present ourselves in an excruciatingly professional manner (and like we’ve always got it all together) to attract clients and grow. But you know what?

Nobody has got it all together all the time.

When you become willing to let more of your realness show through your marketing, you become relatable and likable to your audience.

And that adds to the “know, like and trust” factor that is vital to creating long-term client relationships.

Now, go make a video or a post that shows me who YOU really are!

I’d love for you to post it in the comments!

Let go of perfection paralysis and have fun, OK? It pays.

xo,
Fabienne

P.S. I miss my kids being this little, but phew, does this clip remind me how challenging it could be. If you are an entrepreneurial mom or dad, like me, kudos to you, my friend. And… Congrats. I wholeheartedly believe that being an entrepreneur is an amazing opportunity for our children to learn how to embrace their own magnificence.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

2 Responses

  1. Love it! I resisted video marketing for years until a coach said I had to do it. So I started making videos on my screened in porch in order to get the best lighting. I made 26 videos in 30 days and had enough for a weekly video for my list for 6 months. Here’s a link to one of the early ones where I was dealing with the weather too! https://www.youtube.com/watch?v=aDQH3NwgONE

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.

Woohoo!

Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!

1

Step 1: Shipping Information

Where should we send your free book?

2

Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.

Contact


Shipping


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details

Shipping


Summary


Item

Price

The Leveraged Business Book

FREE

Domestic Shipping

$6.95

The Leveraged Business Book

FREE

International Shipping

$9.95

Payment


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy