Wouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible!
There are two basic ways to find your ideal clients and both methods work really well.
1. Find ways to pull your ideal clients toward you, inexpensively and in large numbers.
There is something you could offer, whether it’s a special report, a class or workshop you could create that your ideal clients would literally jump for. One important feature, is that whatever you decide on, it should be available free to prospects. This eliminates any monetary barriers that might prevent your ideal prospects from connecting with you. Consider options from this valuable list of freebies:
- CD/audio program
- Special report
- MP3 audio
- Live workshop
- Introductory evening
- “Bonus Day” event
- Sample of your work
Many of these ideas cost very little to produce, but have a tremendous value to your prospects. Free products or programs have amazing appeal, give prospects a taste of your work with no risk, and allow people to get to know you. It’s a great way to build trust which helps you attract the clients you want most.
2. Determine who has already gathered your ideal clients for you.
Think about it this way – your ideal clients have quite a few similarities. They might:
- Earn the same amount of money
- Have the same hobby
- Be in the same age bracket
- Enjoy the same leisure activities
- Do the same job
- Have the same problem
- Have young children or college students
Keeping these parallels in mind, it stands to reason that your target audience congregates in certain places. To make it easier to find them, ask yourself, “Who has already done the work of gathering these folks for me?” What other types of businesses market to the same group of people?
Once you discover businesses that target the same ideal clients, you now have a strong marketing opportunity at your disposal. You can partner with other non-competing professionals in your marketing efforts. See if they’ll promote you to their list for a referral fee, or request referrals from them.
For example, you might coach people going through divorce. Other non-competing professionals who market to this same group include divorce attorneys, financial planners, realtors, life insurance salespeople, and child-care providers, among others. You can start to see the opportunities of getting to know people in these related fields, since you all serve clients going through divorce.
In other words, these professionals have already gathered a group of clients going through divorce that you might be able to leverage once you get to know and trust each other.
Your The Leveraged Business Assignment:
1. Think about what you already have in your marketing arsenal that could be turned into a freebie. Do you have a report or audio that can be repackaged and offered to prospects? If not, what do your ideal clients want that you can easily prepare and offer them?
2. Make a list of professionals who serve the same client pool as you do. Then, go through your contact list to see who you already know and can ask about co-marketing options.
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