Fabienne Fredrickson

Do you dream of making twice as much, working half the time? Join me for the upcoming online training.

Discover how to get your business to 20K, 50K, even 100K a month, without sacrificing your life. This FREE hands-on, half-day workshop shows you exactly how. Join us.

Five strategies to get the word out quickly about your business

warm-letter-marketingWhether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting referrals which will help get your client pipeline flowing.

One method I often recommend to quickly educate your environment about your business is the “Warm Letter of Introduction”. Here’s the strategy behind it:

  1. Describe your service. You want to write a letter that briefly outlines the service you offer or the new services you have added to your business. This communication technique works great for either scenario. Explain what the service is and mention any credentials, even if you are still in process.
  2. Explain what problem you solve. Then, move on to share who this service will serve – what type of person or client wants this service or what type of problems they are facing that your service solves.
  3. Detail the results. Spend time detailing the results people can expect. These are the benefits of working with you and the reason people might refer friends, family or colleagues. Lastly, if you have any testimonials, include one or two. Testimonials reinforce the success you had with clients and show that your service works to alleviate the problem and deliver the needed solution.
  4. Send it regularly. The Warm Letter is also a great way to stay in touch with your contacts and can be sent out on a regular basis. Whether you send a letter monthly, every other month or quarterly, keep your network informed.
    What’s great about the Warm Letter is that you’ll stay top-of-mind with everyone you know. Plus, you can easily announce additional client successes. Specific examples of results help your contacts more easily think of people who need your services.
  5. Share successes. In addition, when you share benchmarks or achievements, you reinforce your own business success. This deepens recipients’ positive impression of your practice and helps them to see you as successful. All of this works as pull marketing, drawing in more of the right people for your service.

Your The Leveraged Business Assignment
Do you have a contact list all prepared? If not, it’s time to create one. Put all those business cards into the data base. Add friends and family members too. Include other service professionals you work with too, like your hair stylist, massage therapist, personal trainer, coach, etc. The bigger your list, the more people who can spread the word about your business and potentially refer clients.

get the word outNow, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Leveraged Business Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.


Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!


Step 1: Shipping Information

Where should we send your free book?


Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details





The Leveraged Business Book


Domestic Shipping


The Leveraged Business Book


International Shipping



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy