I’m here in beautiful San Francisco, at a seminar on marketing yourself as an expert. And someone said to me, “Why are YOU here? You’re already an expert, Fabienne!” Well, …
You’ve gotta TOUCH your clients more often (to be more Client Attractive)
Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see …
What Sets YOU Apart?
We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else… Whatever sets you and your …
Go Fishing This Weekend!
OK, so you’ve figured out where your best clients have come from and where your Ideal Clients can be found in large numbers, and inexpensively. It’s time to create a …
To attract more clients, plug into your purpose
If you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re …