What I’ve noticed from years and years of successful networking is that there are smart ways to wear your nametag and ways to avoid wearing it. This may seem like …
The Difference between Salad and Garbage (and How it Affects Your Number of Clients)
“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, …
Put your marketing on AUTOPILOT
Would you be surprised if I told you I’ve actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and …
Stop Planning, Forget The “How”, Just Go For It!
The last couple of weeks, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!)
It Ain’t Over Til It’s Over (Especially When You’re Closing The Sale)
In Client Attraction, it’s just as applicable, especially when you’re closing the sale. You see, many self-employed professionals believe that once they’ve gotten an “OK”, they’re home-free. And ideally that’s the case, but not in every situation.
To Turn More Prospects Into Paying Clients, You Must Motivate Them!
When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years…”
Getting Indecisive Prospects to Become Paying Clients
Imagine you’ve worked hard to market your services; you’ve attracted a prospective client, set up a “sales conversation” and gone through the whole sales process. Great job, but sometimes, no …
You’ve gotta TOUCH your clients more often (to be more Client Attractive)
Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see …
What Sets YOU Apart?
We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else… Whatever sets you and your …
Go Fishing This Weekend!
OK, so you’ve figured out where your best clients have come from and where your Ideal Clients can be found in large numbers, and inexpensively. It’s time to create a …