Stop Doing What You’re Not Good At

There comes a point in your business where you will be so busy with current clients or other things that you’re doing that there just won’t be any more time left in the day for you to offer to new clients. Because you’re so busy with the day-to-day aspects of your business, you have no time left to offer to a new client and get paid for it.

One of the best ways to make more money in your business and to get more clients is to outsource and delegate things that you’re doing right now that don’t really bring in that much money. We’ve talked about how to delegate before and really looking at how much you make per hour if you’re doing your brilliance work and how much somebody else could be paid to do some of the other stuff that shouldn’t really be done by you anyway, and frankly is not your brilliance work; it’s more like your competence work—something that you’re competent at or something that you may actually be incompetent at.

People always ask me, “So what do you delegate?” I have a list of 101 things that I share with my clients about what they must be delegating to make more money in their business and to work less. I would like to narrow that list down for you and give you three or four things that you can start delegating right away, especially if you are on a shoestring budget and you are someone who is just hiring their first assistant or their first admin or virtual assistant. There are some categories of things that will make sense if you are not independently wealthy and you don’t have a ton of cash.

Your Video Assignment

The first thing that you want to start delegating is anything that you’re not good at doing. If you’re not good at doing it, especially if it’s administrative and does not bring money into the company, you must immediately outsource or delegate. Have somebody else do that because if you’re incompetent at doing it, not only are you not doing it well but you’re taking so much longer to do it than somebody else would. So immediately write down all the things that you are not good at doing in your business and let’s outsource that and delegate that.

The second thing is the stuff that you don’t know how to do. For example, when I hired my first long-term virtual assistant, immediately I delegated and outsourced to her the html of my ezine. Why? Because if I knew that I took some steps in doing things differently and really upleveled the look of my web presence, I would get more clients and make more money. But I didn’t know how to do html and in fact, I tried to buy DreamWeaver on eBay many, many years ago and soon asked myself, “Why did I buy this,” because I was never going to get good at doing DreamWeaver or any html.

Third, is the stuff that you simply don’t have time to do that eats up all of your time. For me in the beginning, scheduling was something that I could do and at first it made sense. Why would I hire somebody else or delegate it to somebody who doesn’t know my schedule? But over time the more and more clients you have, the more it takes time to schedule them and many of the other administrative things.

Finally, delegate anything that is outside of your brilliance work, including anything that does not make you money. When you start to delegate or outsource those four things, it creates some free space for you to market more, apply more of the The Leveraged Business principles that I’m always telling you about and to fit in more clients in order to make more money.

So when you start to delegate these four things, you actually make so much more money that it pays for the person that you just hired.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

2 Responses

  1. As a business that strives on creating time for our clients so that they can focus on money generating activities and have an overall better quality of life… This is of course one of my favorite videos!

  2. Agree! I’m always stressing the importance of this with my clients. My fave tip was the first one which was to delegate things that are going to bring in money for you but you’re not good at. I’ve been sharing that tip for years but you put it so eloquently. Thank you for that. Another piece of advice is to start with say $100 for delegating a task that will bring you in more money. Solopreneurs get really fearful around anything that costs them money I find. The hardest part is getting them to delegate so I advise creating a dollar amount that is so low that it will ease the fear. Love you and your advice Fabienne. Thank you as always.

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.

Woohoo!

Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!

1

Step 1: Shipping Information

Where should we send your free book?

2

Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.

Contact


Shipping


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details

Shipping


Summary


Item

Price

The Leveraged Business Book

FREE

Domestic Shipping

$6.95

The Leveraged Business Book

FREE

International Shipping

$9.95

Payment


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy