I would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I’ve experienced and seen my clients experience how to literally PULL clients to them.
When you’ve already done the work of figuring out who your ideal clients are and what their problems are, there’s no better way to pull them in than by giving a workshop or seminar about that very topic and how to solve it.
Think about it. Your ideal client is struggling with something or has a dilemma or a great interest in something. And then, all of a sudden, there’s a seminar, class or workshop on that very thing, given by an expert on the topic. It only makes sense that they would come to the event, just to see what you have to say, to learn something or to meet you. And once they’ve met you and you’ve proven that you can solve the problem, you’ve literally got a roomful of people in front of you that are ideal prospects, ready to be turned into paying clients.
Once you’ve come up with your topic, craft what’s called a Signature Talk. This will be the talk you give over and over again, in both your own workshops and for associations and organizations. It’s the one you will master and be known for, like I am for my signature talk entitled “How to attract all the clients you need” talk. I have other seminars that I’ve given very successfully over the years – about two dozen or so – but this is by far my most requested program and attracts the largest audiences (and clients
You can also speak “virtually.” Give this talk as a teleclass or teleseminar. A virtual class given on a bridge telephone conference call using a service such as www.freeconference.com) which is something I do weekly. I post these online and start PULLING people in to me from all around the country and the world. Something for you to consider.
Your The Leveraged Business Assignment:
If you’re not already speaking to promote your business, it’s time to seriously consider it. But you don’t have to start stressing about speaking in front of large groups to see results. You can start as small as you like. I started speaking by giving my own workshops, in my living room, but now I speak in front of hundreds of people, get paid to travel and speak at conventions and conferences. But it all started with 20 people in my 300 square foot apartment. Think about where you’ll have your first talk.
Go back to your research and read over your notes from the assignment on what their struggles and hot buttons are. You’ve got the making of a fantastic, Client Attractive seminar right there, one that is sure to bring your Ideal Client to your door, rather than pushing hard to get in to see them.
Answer this: if you were to give a talk in a small way, just to start, 1) where would you do it?; 2) who would you invite that would support you and give you a safe space to make mistakes?; and 3) what would you talk about?
Write them down and let’s do it.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Leveraged Business Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.