How do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out.
The Life Span of a Social Media Post is short
For a long time, I recommended posting often and taking a more prolific approach to your Facebook business page. I encouraged more activity than the typical one or two posts per day. The reason is the brief lifespan of a social media post is very, very short. In other words, the likelihood that your fans will see the post is lower than you think – like 1% or 2%. And then, the chance for comments or engagement is often only another 1%. That’s why it seems the more you post, the more people will see your posts and engage with them.
So, if you continue to post more and more, it seems like it can work to your advantage. But it still needs to be done in moderation. You have to build up to a higher level and know that you might not maintain the highest level.
When to Put Up More Social Media Posts
For example, when we were at the Mindset Retreat, we posted loads of stuff on the fan page. We may have put up 12 – 15 social media posts per day because there was so much activity going on at the event. Attendees were giving us quotes, we posted information about the programs and shared a lot of photos. This surge of activity built up our fan page and we added several hundred fans with a huge engagement base based on all those posts. But that’s not our norm right? It’s more the exception than what we do on an everyday basis. You can’t maintain that level or you risk overwhelming people and they may start to ignore you.
Typical Number of Facebook Posts
On a normal day, a couple of posts that add value or content and are compelling will get people involved. That’s a good amount to start with. But you have to experiment. If 1-2 posts get the engagement you want, that’s great. You can build up to 2-3 per day. But I wouldn’t advise jumping to 10-15 posts per day or to keep it there all the time. That’s just not sustainable and your audience might feel like they can’t get to every single post and get turned off or overwhelmed.
Your The Leveraged Business Assignment
Have you experimented with the number of posts you put up per day? Is one or two enough to get you noticed and get the engagement you want? Try mixing it up with 1-2 posts on most days, 3-4 others and then an occasional spike in posts for a special event. Pay attention to determine if you see are any noticeable differences. It does take time to figure out what works best for you and your followers.
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