To get clients, some people believe they cannot charge for their work because what they do comes so easily to them. It doesn’t feel right to ask for money, especially when there is a spiritual angle to the work. At Client Attraction, we look at this from a different perspective. Over the years, here’s what I learned happens when I give my work away for free:
1. People who receive services for free usually don’t take advantage of what you have to offer.
2. People who pay more for a service, get better results.
3. People who have a business, but don’t charge enough, can’t stay in business or continue to help others.
Let me share a story so you can see what I mean. A few years ago, a neighbor of mine had been out of work for a year. We’d see each other at the school bus stop in the morning. After talking, I decided to give her my Client Attraction Home Study System and access to my boot camp as well for free. I even wrote her warm letter.
What do you think happened for my neighbor? Sadly, absolutely nothing. She didn’t do much with the system or the boot camp and never went through all the material. She never even mailed a single envelope.
Why is this? How could she not take advantage of what was offered? I don’t blame her really. She simply didn’t have any “skin in the game”. Since she got the material for free, it didn’t have the same value to her as those who purchase the programs. I have had this same experience many times which is why I know, giving away your work doesn’t do anyone any favors or help you get clients.
Don’t be afraid to charge for your services and charge more than you might think. This is a matter of trust for every business owner to consider. When your clients or customers invest in themselves, they have more “skin in the game”. They will do what it takes to get results because they invested in it.
It’s the same thing with the Client Attraction business. While we make good money and have a nice lifestyle, we spend a lot to run this company and get clients. There is a big price tag that goes with getting the message of client attraction, mindset and systems out there to help entrepreneurs around the world.
If I didn’t charge the fees I do, I would be helping only the people I could reach in a private practice – maybe 12 or 20 or so at a time. I would never be able to help all the people I want to help.
So, think of your fees this way: It’s your divine duty to charge for what you do. I want everyone reading this blog to really get that.
Your Client Attraction Assignment
To attract clients who get results and stay in business, you need to charge a proper fee. Is it time to evaluate your fees? This week look over your rate sheet and make sure you are asking for what you are worth. And if you haven’t established a rate sheet, now is the time!
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
This is something I’m looking at right now. I’m discovering an odd sort of subconscious value-judgment around charging higher fees — it’s like part of me is asking, “Who am I to say that I’m not allowed to help people (or alternatively, that people aren’t allowed to work with me) just because they don’t have money?”
Thanks for your comment Rachel! This post may help you with that: http://www.clientattraction.com/2013/05/why-you-should-get-paid-what-youre-worth.php