Today, I want to give you a peek behind the scenes of one of our Growth Track meetings, because this lesson is really important.
This isn’t the polished presentation of one of my live public events (as you’ll see, it’s pretty casual and I make a couple of faces).
But, it’s the subtle teachings that we share with our students that help them create such great results they would never create on their own…and I believe this particular lesson is vital.
It’s why you may have tried someone’s sales script or process, and despite their assurances that it was “the way” to market and sell…
…it didn’t work for you. That’s because you weren’t being YOU.
Watch this short video now to learn why this is crucial:
You see, we are all wired differently. I believe that our unique strengths and talents correlate directly to our areas of unique brilliance.
In fact, what I teach our students and clients (at all business “life stages,” from start-up to scale-up) is that you make 80% of your money from doing your Unique Brilliance. Whenever you’re doing something else, you are costing your company money.
This doesn’t just work for me, this works for every business owner, including you.
When you watch this week’s 3-minute video, you’ll discover what my own top 5 strengths are and how I leverage them in my own business as rocket fuel for growth.
Here at The Leveraged Business, we have everyone on our Team (and many of our students) go through a process to do this, so that we can know how to best leverage their strengths in our business. (It’s why our employees say they are so happy to work here. They’re primarily doing only stuff they love and are wired to do.)
You’ll also understand why you may procrastinate sometimes in your business (hint: it’s because you’re going against the grain and you’re not wired to do some things in your business).
I highly recommend that you look into taking this assessment yourself (and with your Team, if you have one). It’s called StrengthsFinder 2.0. Then, you can coordinate your specific sales and marketing practices to match your unique abilities and strengths.
It will work so much better and is easier than trying to be someone you’re not!
It really is ninja. 🙂
So…tell me in the comments section:
How will you use your own top 5 strengths to shift or strengthen your sales processes?
When you sell in the way you’re wired, magic happens.
Happy (authentic) selling!