One Secret To Dramatically Increase Referrals (and Get More Clients)

To dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are.

If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” on how your practice has grown or new services that you provide.

The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help a friend in business, especially when the person is a trusted friend). It makes them feel good, yet most of us somehow feel that we’re being a burden on our network when we do this. The good news is, it all depends on how tastefully it’s done.

In starting both of my private practices, I sent “warm” letters of introduction
letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching.

Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. One referral came 3 years later and it came as a direct result of sending my warm letter of introduction. It feels really gratifying to get those phone calls from people you don’t know saying they’d like to work with you.

I sent it to everyone I knew, about 10 to 20 a week. I hand-wrote a couple of words at the top to make it more personal. (“Hi Mary! It’s been so long since we’ve seen each other. Would love to catch up over a cup of tea. I’ll call you this week. Best, Fabienne.”)

That following week, I would call the person, set up a meeting for breakfast, lunch or tea, get caught up on their life and talk to them about my new business, asking them if anyone they knew fit my ideal client profile.

The result? Word spread and I received a number of my first round of clients and referrals this way. The idea with this letter is to keep it consistently going out to people in your network. The first time around, in my nutrition business, I sent 250 introduction letters out at the same time. You can also send the letters to five or ten people per week, it’s up to you. In doing this, you actually set yourself up for getting that first client, that new client or that referral you didn’t know was waiting for you.

A Client example:

A client of mine dragged her feet with this idea at first, thinking that it was too sales-y for her personal style and that she wasn’t going to get any leads or new clients that way. After some coaxing and coaching, she started the process of sending out letters of introduction.

She was absolutely shocked at the results: new clients started coming in and her friends, former colleagues, school friends, and family were the ones referring them. She was thrilled and years later continues to update her personal advocates on what she’s up to, using her update letter.

Your Client Attraction Assignment:

Create and send a “warm” letter of introduction as an announcement or update of your practice to contacts that you already know. This includes everyone (your family, friends and colleagues, past clients and acquaintances), EVERYONE. If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide. Keep it friendly, as well as educational, but definitely NOT sales-y. Describe your Ideal Client and ask them if they know someone who might fit that profile.

You too will be shocked at how quickly you get new clients and referrals using this simple system. It takes a bit of work upfront, but you’ll be singing all the way to the bank! This will be one of your most effective client attraction tools, and best of all, it’s relatively no-cost to you!

If you’d like to see the EXACT letter I used (and got a ton of clients with), I recommend getting a copy of the Client Attraction Home Study System™. The letter is right there for you to use on page 91 and will save you LOTS of time and effort (feel free to model it). And while you’re at it, the Home Study System will show you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it atwww.theclientattractionsystem.com.

© 2011 Client Attraction LLC. All Rights Reserved.

**************************

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?
Lets talk

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $2.95 for shipping & handling in US ($4.95 Int.)

Comments 3

  1. Thanks for this article. I really enjoyed it alot. I am in the process of formally introducing my coaching biz and this helps….

Leave a Reply

Your email address will not be published. Required fields are marked *

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.

Woohoo!

Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!

WordPress Lightbox

1

Step 1: Shipping Information

Where should we send your free book?

2

Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.

Contact


Shipping


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details

Shipping


Summary


Item

Price

The Leveraged Business Book

FREE

Domestic Shipping

$2.95

The Leveraged Business Book

FREE

International Shipping

$4.95

Payment


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy