Fabienne Fredrickson

Do you dream of making twice as much, working half the time? Join me for the upcoming online training.

Discover how to get your business to 20K, 50K, even 100K a month, without sacrificing your life. This FREE hands-on, half-day workshop shows you exactly how. Join us.

Public speaking: how to structure your signature talk

public-speaking-signature-talkPublic speaking is one of my strongest strategies for client attraction. There is nothing like connecting with people in person and giving them a sample of what you have to offer.

You may wonder what to talk about and how you should structure the presentation. Let me tell you what I did that worked so well for me with public speaking.

1. Start with your compelling story. I started by saying, “I want to take you back to 1999”. I tell the audience my whole compelling story so they know what I went through and can relate to me.

2. Tell people the result of your compelling story. I explained that I dedicated the rest of my professional life to helping people attract clients. This helps the audience know exactly what I am all about.

3. Spell out what you will share during your speech. Tell people what they will be listening to. I used to say, “I am going to share the 10 steps of the The Leveraged Business System. Step on is, step two is…” This lets people know what is coming so they know exactly what you are going to share.

4. Weave in client examples. Share stories of how you helped other people overcome their struggles. These examples help the audience relate personally to what you are talking about. Plus, the client stories may include people who had some of the same problems listeners want to resolve.

5. End by talking about working with you. This is exactly what I said that worked so well at the end of every public speaking event. “I just shared everything you need. Some of you will go ahead and make things happen. Some of you will want to work with me directly to make things happen faster and get your questions answered. Either way, don’t let this be ‘shelf-help.’ Do something about this and if I can be of help, please come talk to me now. I’m very accessible. Let’s set up a conversation for tomorrow to see if I can help.”

Every time I conducted my signature talk with this structure and finished up with this powerful ending, I’d get three to five people coming up to me, depending on how large the room was. And I’d pick up a few new clients every time. I’m sure public speaking, using this structure to craft your signature talk, will work for you too.

Your The Leveraged Business Assignment
Have you written your compelling story yet? Start by thinking about what has brought you to do this work. Think about the challenges you faced and how you overcame them. Share the results and how you feel today having gone through this. Recap what you have achieved and why you do the work you do. Express the emotions to connect with people about the experience to make it compelling.

public speakingNow, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Leveraged Business  System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.


Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!


Step 1: Shipping Information

Where should we send your free book?


Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details





The Leveraged Business Book


Domestic Shipping


The Leveraged Business Book


International Shipping



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy