Have you ever noticed how most businesses, especially independent professionals, promote their services? It’s often by doing just THAT, promoting their services (“Let me explain to you about our services, program A, service B, and how much they cost.”) But when you think about how YOU hire someone or purchase services, do you not look for someone who can solve your current problem? Who can take you out of the mess you’re in? Who can save you from whatever’s bothering you, and fast?
Self-employed professionals miss the mark when they “describe” the process of what they do, as opposed to talking about what problems they solve… Let me give you a personal example. When I have a computer virus keeping me from emailing my clients, I just want the problem SOLVED, fast, not really caring about anything that isn’t directly related. And if your message has what I need now, I’ll probably hire you, especially if I don’t have to think too much about it.
Here’s an example:
Promote services: I’m a business coach
Problem solver: I help independent professionals get more clients, in record time, without spending a lot of money.
Which sounds more compelling and more likely to get noticed by someone?
Here’s the thing: Chances are you’re in a market where there are plenty of others who offer similar services to just about what you offer. So, you need to differentiate what you offer by positioning yourself as more about solving someone’s problem – then focused on you and your process.
Your Client Attraction Assignment
Next time you look at your marketing materials, take a look at how you’re positioning yourself. Then, tailor it to your target audience.
* Are you describing what SPECIFIC problems you solve?
* When networking, are you seen as someone with answers?
* Do people often say “Wow! I need you! Can I have your card?”
If not, you’re probably losing potential new business.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.