You’re probably thinking, “What did he just say? Is he crazy?” But you heard me right. Despite what many think, it can be a good thing for your business when people unsubscribe from your list.
People opt out for a reason. Figure out WHY and what needs to change to prevent others from doing the same. (Click here to tweet this.)
I’m actually happy when people opt-out because it cleans up my list and I can rely on more realistic and truthful statistics and analytics like open rates and click-through rates. Dormant subscribers who never opt-out (and never read your emails) are just skewing your numbers.
In this week’s video strategy, I explain how people opting out of your email list gives you a fresh start. Let me show you how this “red flag” is a chance for you to look back on what you’ve done lately, improve and gain even better, more connected subscribers.
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This is just one of the many best practices we dive deep into with the students of The Leveraged Business Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.