Fabienne Fredrickson

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My new brand, revealed

With tears in my eyes, love in my heart, a nervous/excited flutter in my tummy and boundless excitement…

…I am writing to introduce you to our new home, our new brand.

My desire is that this is a home where you thrive. It is where you will feel unconditional love and acceptance, join countless others who accept their own magnificence and share your desire to activate your potential, both in your business and in your life.

Our new home is about boldly claiming the truth of who you are, without apology and with the fullest expression of your heart. And then, about taking that truth and playing much bigger.

Welcome to Boldheart.

A little less than a year ago I was sitting in my dining room with Derek, after a 3-day planning session, the walls plastered with posters outlining the 10-year vision of our company.

It was clear, looking at the vision surrounding me, and the breadth of all I want to impact and achieve through my life, that it was time to say goodbye to the The Leveraged Business brand.

And I want you to know that this was not easy. I cried a lot, knowing I had to let go of the old to then accept the new, the unknown.

It was, however, necessary.

Not too many weeks later, I first heard the word… Boldheart.

I immediately began to cry tears of resonance, of alignment, of truth.

This path I’ve chosen, to say yes to my calling in the biggest way, requires courage.

You see, choosing to walk a path that is different than the status quo and claiming your own greatness can feel daunting.

This path requires integrity. It requires that you learn to listen to the whispers of your own heart over the roar of your environment, circumstances and conditioning.

And whether you are here to grow your business, or grow yourself, this is our goal:

To inspire you to embrace your magnificence, claim your worth and activate your potential.

To help you stop being invisible and finally own your power, in business and in life.

My vision…is that 250,000 Boldhearts are walking this earth, emboldened and creating seismic shifts on this planet (oh, and there’s also a tattoo involved…but I’ll have to explain that another time). 😉

The Leveraged Business Business School is now called Boldheart Business. And soon you will hear more about Boldheart Self, which I launched yesterday at the Mindset Retreat.

Thank you. Thank you for being here for me all these years. For being willing to participate in a conversation about transcending your current reality to experience life in a way that most people only dream about.

Look out for an invitation from me soon about a “fireside chat”-style livestream where I’ll share my story in more detail about my process of claiming Boldheart and all it means going forward. (That’s when I’ll explain the whole tattoo thing.)

My first and most powerful message to you is that you are worthy of experiencing and having everything you want. In your life, through you business, in your relationships, through your calling. All of it.

It’s as simple as choosing to allow it to be so, boldly.
Here’s your new home.

Welcome home, Boldheart,


You've known for some time that a transformation is needed for you to grow your business, income and impact.
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