Fabienne Fredrickson

Do you dream of making twice as much, working half the time? Join me for the upcoming online training.

Discover how to get your business to 20K, 50K, even 100K a month, without sacrificing your life. This FREE hands-on, half-day workshop shows you exactly how. Join us.

Marketing is love, if you approach it the right way

Photo of two red wooden hearts, one slightly larger than the other, lying on their sides with the points at the bottom touching

Today I want to address the topic of marketing. In my experience, the best, most effective marketing is a gift that you give to your prospects and future clients. A gift of love, of understanding, of “I see you.” It is a gift of encouragement and kindness. 
I know that that’s not how most people do marketing, which is why I really want to talk about this! 
As you may know, Simon Sinek wrote a book called Start with Why, and if you haven’t read it yet, here’s one of the big premises of the book: The Golden Circle. There are three circles: the outer one is the WHAT, the middle one is the HOW and the most important one in the center is the WHY. Here’s how he defines each one:  
“Every organization on the planet knows WHAT they do. These are the products they sell, or the services they offer.”
“Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.” 
“Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. WHY is a purpose, cause or belief. It’s the very reason your organization exists.”
It’s not just what you do, it’s how you do it…but most importantly, WHY you do it. 
I think about my WHY a lot, every day in fact. It’s the reason I get out of bed and do what I do: 
I deeply believe that when a woman (especially) makes her own money and lots of it, she feels financially secure. And when she has that financial security, she feels safe in the world. She feels safe to speak up. She feels safe to take up more room. She feels safe to just be in the world. For me, her freedom not only matters, but it can truly change the world around her. 
So in every marketing communication, I am looking to encourage her to make her own money, encourage and inspire her to take up more space, to feel more valuable, to feel loved, validated, to feel like she can do it. I am talking to her in everything I put out there…which means that my marketing is, in essence, a kind of love letter. 
I want to show you another love letter, and this is one for a totally different target audience, but this is one that inspires me greatly. Watch this incredible commercial now: 


Do you feel the emotion in that…truck commercial? 

Yes, it is marketing. Yes, they are selling trucks, but there is soul in there. That is love, in that the target feels understood and valued…and it’s very powerful when you can write a love letter like this, truly validating who your target audience is.

You can see not only from the number of views it has, but also by the comments (several that mention grown men being brought to tears if they or their families were farmers) that it has a powerful effect on almost anyone who watches it.

So take out your journal and spend some time today thinking about your Why:

  • What is your WHY?
  • Who do you want to be a hero to? 
  • How do you want to make an impact in people’s lives? 

We would love to see how we can help you gain your financial freedom while helping many more people. Just reach out to one of my heart-centered strategy coaches for a free Strategy Session today, and we’ll see if we are a good fit. 

We are all here, waiting to meet you. 

The way to schedule your free Strategy Session is by filling out the boxes in the image below. Do it now. Don’t wait. You deserve to have the freedom and power to offer your highest contribution to the world. 

Yes, Book my free strategy call
You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.


Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!


Step 1: Shipping Information

Where should we send your free book?


Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details





The Leveraged Business Book


Domestic Shipping


The Leveraged Business Book


International Shipping



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy