|I believe the key to more clients, more in-come, and more time off, is making your business run like a well-oiled machine. Right now, you may be handling everything yourself, or perhaps delegating a little bit of it. The problem with that is your business is probably running YOU, as opposed to you running your business. And that probably means lots of stuff is falling through the cracks, which then means lost opportunities and fewer clients and less mo-ney coming in.
In your business, Consistency is crucial; Chaos is costly (both financially and time-wise). When things run like a well-oiled machine, when everything’s organized and proven, there is much less room for chaos. The goal is to have things run on their own, or by someone else, so you can focus on growing your business even more, while having more time off to enjoy yourself.
Even if you don’t have a full staff of people helping you, you can make your business run smoothly, with SYSTEMS. The key to systems is to not re-invent the wheel each time you do something in your business. Instead, when something works, document it, and then do it again and again. Then, it becomes a system, and if the system is good, it will create results over and over again too.
You may be asking yourself, “OK, I get it. But HOW exactly do I create a system for something? I’m not sure where to start.” It’s actually really simple.
You can systematize many things in your business and in your personal life. In your business, you can systematize each slice of your marketing pie (every slice of the pie represents a way you PULL clients inâ€”we go in depth into this in the home study system), also your schedule, your client management, your calendar, and your email. In your personal life, you can systematize your food shopping, your doctors’ appointments, your personal email, your dry-cleaning, your errands, your banking. You name it, it can probably be systematized.
The beauty of everything being on autopilot or handled smoothly is that you set up the infrastructure for a FULL practice, even before you fill your practice. What happens is, when you DO hit full practice status, you will avoid all the breakdowns that cause most businesses to fail. At the same time, you make more time for marketing (the stuff that brings in clients) and for more clients as well.
Give it a try.
You’ll be amazed to see how much of a “problem-free zone” your business becomes. That will give you a lot more time to focus on building the business, a lot more room for new clients, and more time to simply enjoy yourself. You’ll have more time for vacation, for self-care, and for spending yummy quality time with the people you love being with. And that’s what being self-employed is really about.
Now, you may have specific questions you want answered about how to systematize your marketing. If so, I recommend getting a copy of the Client Attraction Home Study Systemâ„¢. It gives you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients.It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts,
Want to know more about finding your ideal client? You’re in luck because I just launched my f.r.e.e. video training course where I’m teaching my best Client Attraction strategies and lessons to help you earn more in your small business – and Finding Your Ideal Target Audience is the first video in the series. You can get access to all the videos here. It’s super high content and value and it’s getting rave reviews from viewers. You can sign up to view it at www.jointhetop5.com. Enjoy!
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The post is quite coincidental where I am at with growing my business, creating a system. I am now in search of a writer. Which will help keep my blog going. And with that, it will build my newsletter. After I am done building and automating my newsletter, its onto creating my audio file product. and so forth. I’m ready for systems. I find when I am ready to ‘pull my hair’ out, its time to automate, delegate, or group things together. Great post.
Yes, I agree Christine – it came at a great time for me too. I actually was late for a client appointment and completely missed a morning boot camp appointment – this NEVER happens to me – but it shows that my systems are in need of an upgrade. I’m going to bite the bullet and hire an assistant 1-day a week to help me with my admin (scheduling appointments, doing my receipts and invoices, event management). I’m excited about the possibilities…!