Your website is one of the most important aspects of marketing your business, services and what you have to offer. Here at The Leveraged Business, we have thousands and thousands of people visit our site every month – sometimes in a day. So, we pay attention to every detail not only in our overall online marketing, but also in our website.
Every, and I mean every, detail matters. Your website needs to impress, wow, excite and compel your visitor to take some action so you get a response from them. Not wanting a response with your online marketing is like not wanting to build your list… or not wanting to build a relationship with your list… or not wanting to convert prospects into paying clients… or not wanting to earn money… Get the point?
Strategically fill all the space on your website with call-to-action content that encourages a response. Click here to tweet this.
Bottom line – design and detail are needed to ensure your online marketing generates a response. It’s critical if you want to authentically and effectively market your business online and make money with your website.
In this video, I explain how to best create a website that communicates, at a minimum, the following:
- Who you are
- What you do or have to offer
- Why you do it
- How you would do it for potential clients
Your The Leveraged Business Assignment:
Take a look at your current website. What can you improve in terms of the design and detail? What is something that you can up-level or streamline to get more of a response from visitors? Do a thorough review or have some of your team members or clients review and give you constructive feedback on what is still needed. Focus first on the three areas I mentioned in the video (website layout, colors and images/buttons) and see what can be improved to get a better response.