If you are working on building your list, a telesummit can bring in hundreds of new contacts very quickly. To be honest, I don’t coach on topics I haven’t done before and personally, I have never created a telesummit. However, I’ve been a part of so many as a featured speaker and guest. So I know how they can really drum up lots of new contacts for your database.
Organizing your own telesummit is a lot of work but your results may be well worth it. Sometimes you can hire someone to contact other speakers for you and help create the affiliate relationships that you need for the program’s success.
So, let’s say you have a thousand people on your list. That means you would look to work with other experts who have a similar or slightly larger list size. Speakers with very large lists might not be interested in participating because they, like you, want to work with others who share a similar level of success or even higher. That is to be expected.
Contact experts that are a good fit for your topic, provide them with all the details and ask them if they’d like to participate. Attendees register for the telesummit on your own event website. This is how you grow your list. So, if you have 10 partners, and each one has 1,000+ people in their data base, you are now reaching 10,000 prospects! While a small percentage will register, the new email addresses will certainly add up.
On the other hand, if you are asked to participate as a guest expert on someone else’s telesummit and the fit feels right, consider saying yes. You’ll usually be given the opportunity to share your Irresistible Free Offer or one of your products or programs to listeners at the end of your interview. You’ll share the link to your opt-in page and this will give you new contacts for your list. In this case, you wouldn’t have to create and coordinate the entire program, or bear the expenses either.
Your Client Attraction Assignment
What is a topic your clients would do anything or pay anything to know more about? What results are they seeking? Whatever it is, this makes a great topic for a telesummit. You want a program that is very compelling so many people will register to take part and hear what your other guest experts have to say.
Think about what programs you have already delivered that did very well and how you might expand on them. When you feel you have hit on the right subject matter, and have a great working title, you can start looking for speakers/affiliates who will help you build the program and build your list as well.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
Would this be suitable for a business launch event?
Hi Heidi – yes, this can definitely apply. The concepts are the same and all about getting people motivated and excited to participate. Enjoy the post!
Thanks Fabienne! I am going to find a way to work this idea into my launch.
How does the opt-in status work here? Can all speakers access the list or does that have to be made obvious to the participants?
Fabienne, I’m so glad you shared about this topic. I did my first telesummit this year and it was a game changer. I tripled my list since. I have since created the Rock Your Telesummit Program (www.rockyourtelesummit.com) that helps coaches create their telesummits from A-Z at multiple price points.