There’s s standard marketing term called the USP, Unique Selling Proposition, that’s going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your Credibility Factors to close clients.
Let’s face it, as human beings we are all unique and different. As professionals (especially self-employed!) we all have something that sets us apart from everyone else, including our colleagues and competitors. We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else.
Whatever sets you and your business apart from others is crucial for you to identify and communicate is your Unique Selling Proposition.
Why? Imagine one of your potential clients looking through the phone book and seeing 65 listings and ads for your category. How would you stand out? What would make them call YOU as opposed to the next listing? (And no, we’re not talking about you naming your business “AAA consulting” so that you come up as the first listing!) Be able to clearly communicate what your USP is whenever speaking to a potential client, referral partner or even a current client.
Your The Leveraged Business Assignment:
Your Unique Selling Propositions answer these questions:
- Of all the people in my field, what do I do that others do not?
- What features of my practice set me apart from others?
- What benefits can I promise that others do not?
- Why should a prospective client work with ME as opposed to
someone else?
Grab a pad of paper and take some time to think about what your Unique Selling Proposition is – what you offer as opposed to what your competitors or colleagues offer and write this down. We’ll use this later on in the system to help you go out there and educate your environment on what makes you unique in your field. Clients will pay attention to this.
Extra credit assignment: Sometimes it actually helps to write down the 10 things that make you different from your colleagues and give it to potential clients as a The Leveraged Business tool, or existing clients as a referral tool that will educate them on as to how you are different from others (especially if you’re starting out. This also boosts your own self-confidence if you need it).
It’s time for a new roadmap and trusted navigators to help you create an unique selling proposition that can grow exponentially and have you reach your entrepreneurial dreams. It’s time for expert guidance, daily accountability, a loving community of other women entrepreneurs who have the same dreams and goals that you do, and the support of mentors (like yours truly) who have been at multiple 7-figures a year for 14+ years, who can show you the way (a faster way) to do it too.
This is all available to you in our program.
Are you curious about how our approach could help you scale your business so you grow exponentially, positively impact many more people, make very good money and regain your freedom through your unique selling proposition and so many other aspects of your business ?
Let’s talk and see what’s possible for you. Just this one conversation has the power to change the entire course of your life, for the better.
Here’s where you can schedule a free exploratory session with one of my heart-centered Strategy Coaches today. This is the conversation that can change it all. We want to get to know you, hear more about your current situation, strategize your next steps for your business with you (at no charge) and explore the resources available within our program.
No strings attached, just a powerful, heart-centered conversation all about you. Go ahead and book that call, there’s everything to gain:
Let’s move the needle forward together,
Fabienne
P.S. There is absolutely no obligation attached to the free exploratory call I’m inviting you to. Our conversation will be all “heart” with a healthy dose of illumination and a ton of strategy you can take action on.
We are here to be of service to you, to build our relationship on trust. Your Strategy Coach will listen deeply, help you map out a plan based on your vision for the future, and answer your questions, so you can both see if we’re a good fit for each other. If not, that’s OK too. And there’s only one way to find out:
Schedule your free Strategy Call here.
