Today I would like you to consider the importance of being omnipresent in your marketing – so as to reach as many as your ideal prospects in a leveraged way. More on this in a moment. But first, what is Omnipresent Marketing?
Being omnipresent in your marketing activities means that you shift your strategy to seemingly be everywhere.
More than once in my entrepreneurial career somebody has told me, “It’s amazing…everywhere you turn, there you are!”
I remember when I was first launching my business, I walked into a networking group in Manhattan and a woman walked up to me and said, “My God, you are everywhere.” And I replied with a smile, “Thank you.” After some explanation of how she could do it too, with less effort, she hired me that afternoon to help her be seemingly everywhere in her own business. This paid for her coaching, in spades.
A few years later, a woman was featuring me on her podcast, and when I asked her how she had found me, she replied, “How could I not find you? Fabienne, you are on surround-sound in my life. If I don’t see an article of you somewhere, then somebody is telling me about you, or I have found a video on YouTube when searching for something. You are everywhere.”
What about you? How do you do this without working 24-7 to be everywhere, knowing that you do have a life and do not want to work evenings and weekends?
The key is to grow the ‘appearance’ that you are everywhere, by leveraging every aspect of your content and intellectual property. In more simple terms, take what you know and use it at scale, in different formats.
It’s about recycling and reusing everything you write, say and where you appear, to broadcast on many different platforms, without much more effort. Do it once, then use it in many different ways so that it reaches your ideal clients on many different channels.
We are looking to exponentially multiply your marketing by 5X or 10X your current web presence, without you being the one to show up and generate this yourself. (This is one of the many principles I teach in the Leverage Program that will get your business from six to seven figures, while you get your life back.)
Here are some common questions around leveraging your marketing to 10X, for you to consider:
What do I know? What is my methodology? How could I use this in many different ways without having to “show up” everywhere in person to deliver that message?
What I’ve learned is that it’s all about being proactive and prolific, which requires you to put out good content – everywhere you can. Instead of waiting for people to come to you, you make sure that you are noticeable everywhere.
It means being visible, consistent with your marketing and making marketing a priority. It involves using different channels to provide a variety of ways for prospects to find you, with the support of a team, technology or automation.
This is what helps you attract so many more ideal clients, and grow your business exponentially, without exhausting yourself.
If the thought of doing more with your marketing feels overwhelming and stressful, or you don’t know where to start, we can help. This is exactly what we do in our program.
If you’re curious about how it works, book a time for us to talk now, sooner rather than later.
We are here to help you remove complexity, create systems that liberate you and get you past the overwhelm so you reach those big, exponential goals. We are standing by to hear more about your current situation and give you a plan.
Let’s leverage your business,
Fabienne
P.S. I hope you will give yourself the gift of reaching out to one of my heart-centered coaches for a complimentary strategy session so we can help you map out a plan, answer your questions and see if we might be a good fit for helping you with your business.
The call is completely free, and without obligation of course, so there’s no reason to wait. This simple conversation could be the one that changes everything.
Click the red button below and let’s book that free exploratory call:
