How Your Personal Story Gets You Clients

ARVE Error: need id and provider

Many entrepreneurs are drawn to open their business because of a defining moment or series of events that changed everything in their lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. What I’d like to talk to you today is about not underestimating that.

You can actually use your story to attract ideal clients. (Click here to tweet this.)

As you may know, my compelling story is how I went from leaving my corporate job to opening up my own nutrition practice. And even though I had clients right away, I didn’t have enough clients to pay my midtown Manhattan rent and all of my bills. I made a decision one day to figure out what it would take to get clients. I learned everything that I could and ended up filling my practice to full capacity within 8 months. I eventually created the Client Attraction System™ and went on to fill my second practice.

Whenever I talk about my story I talk about my “3 AM-I-don’t-have-enough-clients-sweats” and how I was able to overcome all that and fill my practice very quickly. That is my compelling story and it’s something I tell to establish instant credibility with new prospects, in front of an audience or at the beginning of all of my programs.

Your own compelling story may be that you overcame a serious challenge in business, in your health or in life that caused you to change your course. Some people call it the hero’s journey.

You can use your compelling story several ways to attract new clients:

1. First and foremost, it helps the prospect bond with you. Often your prospects are in the “before” of your “before and after” story. If you’re in a business like mine, working with individual clients, your compelling story helps establish that know-like-and-trust factor. People aren’t buying a “business.” They’re buying a solution first and a relationship second.

2. It can be the beginning of your signature talk or your teleclasses, helping you to “earn the right” to be up there speaking to an audience that doesn’t know you yet.

3. If you don’t have a lot of credentials, your personal story can give you instant credibility. You’ve been through what they’ve been through too, you’ve experienced success, and now you’re back to tell them how to solve their problems.

Your Client Attraction Assignment:
What is YOUR compelling story around your business? What brought you to do what you’re doing today with such passion? What is your before-and-after story and how did you overcome your situation?

Sprinkle this in your marketing materials and in conversation. Creating your compelling story to share with others can be a catalyst and one of the most powerful ways for you to attract clients through the know-like-and-trust factor.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?
Lets talk

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Comments 5

  1. Thanks for breaking this process down. I know I’ve glossed over my personal story, and I keep “meaning to change it” but this post has moved it to the top of my to-do list. Very inspiring–Thank you.

    1. @twitter-853909104:disqus Thanks so much! I so appreciate you posting here and glad to here
      this has re-sparked your focus on using your compelling story throughout
      your marketing. Big hugs to you!

  2. I just met you, “virtually”, today. Wow you speak my language. I do have a story, I dont have clear Idea of the things I know after 25 years in retail that others need from me. How do I sort that out. Yes I signed up for your cd. :)

    1. I just got it! I got it! Listen to Fabienne’s videos enough and you will get it too. I know what I am really good at and I have a great story. Life is good. Thank You for all the videos you post online!

Leave a Reply

Your email address will not be published. Required fields are marked *

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.

Woohoo!

Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!

1

Step 1: Shipping Information

Where should we send your free book?

2

Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.

Contact


Shipping


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details

Shipping


Summary


Item

Price

The Leveraged Business Book

FREE

Domestic Shipping

$6.95

The Leveraged Business Book

FREE

International Shipping

$9.95

Payment


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy