Do you dream of making twice as much, working half the time? Join me for the upcoming online training.

Discover how to get your business to 20K, 50K, even 100K a month, without sacrificing your life. This FREE hands-on, half-day workshop shows you exactly how. Join us.

How to write copy that sells

Deep down, you know that…

…every human shares a desire to feel important.

…every person on earth wants to feel significant, like they matter.

…every individual wants to feel special, like they’re more than a number.

And that includes your potential clients and customers.

The problem is many business owners and marketers treat their potential clients like cattle, a herd of faceless people who don’t have a soul.

But you’re different. You actually care about your people.

So when it comes to your marketing and how you communicate with your potential clients, it is vital that you embrace what I have been teaching my own clients for years, which I’m sharing with you in this week’s training.

Watch it now, because although it’s short, it has the potential to dramatically shift the impact of your marketing:

This applies to you whether you have a business where you feel comfortable using words like “love” or whether you work in an industry in which that isn’t quite the accepted norm (at least…not yet).

Ultimately, this week’s 5-minute video training comes down to empathy. How can you make the ONE person you are communicating with feel valued and special, even if you’re writing copy that reaches tens of thousands?

Is it possible to sell by being compassionate? If so, how??

Here are four strategies you can employ to have more empathy in your marketing:

    1. See their world through their eyes.
    1. Understand their feelings.
    1. Communicate understanding.
  1. Appreciate them as human beings. (Heck, even love them.)

There are so many people that are longing to feel appreciated, respected and seen. This is about having compassion for those you serve.

And ultimately when you do this, people want to consume what you offer to them.

When you act this way with your prospects, they want to be with you and invest in your services, products and programs.

It’s human nature to go where you are genuinely loved.

Will you do this? Would you be willing to slip into your heart a little bit more?

Will you start writing your marketing copy as if you are writing to your best friend? Let me know in the comments below.

(I think you’ll be really surprised when you do.)

You Rock!

p.s. From my heart to yours, I so appreciate you for being a part of this incredible community. I respect and admire the path you have chosen and love being on your team. Now go rock some compassionate copy, OK? 😉

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.


Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!


Step 1: Shipping Information

Where should we send your free book?


Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details





The Leveraged Business Book


Domestic Shipping


The Leveraged Business Book


International Shipping



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy