Today I want to share with you a defining moment in my career.
It’s not a story I’m particularly proud of, but one that taught me a valuable lesson I still pull from today.
And it has positively affected my writing ever since. So, here goes:
A few years ago, right before a new 3-day event I was hosting for several hundred people, my assistant reminded me that the printer deadline for the attendee binder was in a matter of days.
My face went white. My throat went dry.
The final presentation and written materials? Now??
Are you joking??
Sadly, she was not joking.
Apparently, through a series of miscommunications, I hadn’t realized that I was supposed to have prepared the binder – several hundred pages’ worth of life-transforming content – by the agreed-upon date.
And the printer needed said materials in just a few short days.
Or else, no binder.
Then I cried.
Then I panicked some more.
But after a few moments of a serious meltdown, and pointing the finger at others, and then at myself, I realized that this reaction wasn’t going to solve my problem.
I realized that to get everything done, I needed to create a new, miraculous content-writing plan.
And I’m happy to report that did it. I wrote it all in less time than some people write a 3-page article.
This week’s 5-minute video shows you how I successfully managed to write a huge amount of content, even under the most pressing of deadlines.
(If I can do it using this formula, so can you.)
What’s so great is that the process I came up with that day (to write in a ridiculously short time what would have normally taken me weeks) is a process that I still use today.
After you’ve watched this video, I’d like for you to tell me in the comments below:
When you write content (or when you do any other important business activity), what is that 80 percent of wastefulness? And going forward, what can you do to streamline, reduce or reuse in order to make wasting time a thing of the past?
I can’t wait to read your response in the comment section below… I’ll see you there!
P.S. Speaking of, maybe you wanted to join me at my 3-day Mindset Retreat next week, but you weren’t able to make it happen. Well, I have good news for you. I have managed for you to be able to eavesdrop on it. Next week, I’m broadcasting a session live from stage and I’d like to give you a free “backstage pass” to the Mindset Retreat to join us from the comfort of your own home or office (all you need is a computer and internet connection). Sound good? You can register for your free backstage pass here. Enjoy!