In everything that you do, you must be super clear about your MWR. Your MWR stands for Most Wanted Response. If you can look at your ezine and say, “What from this would I want my Most Wanted Response to be,” once you figure it out, then you need to put it there. You must include your call to action. It may be on your website or your web form. Whatever it is, be super clear. You must be strategic about client attraction.
Your The Leveraged Business Assignment
My assignment for you today is very simple. I would like for you to go to your website and review every single page to see if you are eliciting a response. Most people drive traffic to their website. But where’s the opt-in box? Where’s the free offer? Where’s the “Call me and let’s see if it makes sense to work together. Email me.” That’s what I want to see—your call to action.
Next, review all of your marketing tools–your ezine, your event sales pages. Look at your postcards. Look at your letters that you’re sending out, networking, your speaking gigs. I see people speaking all the time and there is no call to action. Even if you’re not allowed to sell, there are ways to elicit a response without being salesy.
Make an effort. Actually make a commitment to begin eliciting responses. That is how you get more clients, make more money and multiply your business.