Failure is GOOD. I mean that. Of course, I don’t wish it upon you every day but in healthy, small doses failure is the best thing for your business. And here’s why. If everything went well all the time, you would never have the opportunity to improve. The goal is for you to continually advance in your business because the better you get at what you do, the more people will be attracted to you, and the more they will pay you and the more your business will grow. That’s what we’re looking for for you—growth in your business. And one of the best ways to grow is to fail.
Speaking personally, I’ve made so many mistakes in my business and have experienced failures (both big and small) so many times. But here’s what you must remember—they only stay failures if you don’t learn from them. The growth happens when you learn from your mistakes. If you just sit there and wallow in your failures and not do anything about them, you simply cannot make your business better.
One of the things I teach my clients is a concept that I call Groundhog Day. Remember the movie with Bill Murray? In it, Bill’s character has to re-live the same day over and over again. Toward the end of the movie, by knowing all that went wrong previously and learning from his mistakes, he is able to perfect all that he has to do to win over his love interest.
Look what has happened in the Mastermind program we offer. The first year, things were good but I made a lot of mistakes. The second year, things improved because I learned from those mistakes. Now years later, the reason our clients get so many amazing results from being part of our Mastermind is because we have perfected the system, through failure after failure.
Your Video Assignment
I want you to apply the Groundhog Day concept to all that you do in your business. After every thing you do in your business, whether it’s an event, a video, signing up a new client—I want you to write down the answers to the following three questions:
1. What went well? What about this experience really worked?
2. What didn’t go well? What about this experience didn’t work well at all?
3. Knowing what you know now, if you had to do it all over again, what would you do differently?
When you can document and learn from each experience, then you can create a system so that you never have to repeat that failure again but instead continually improve. Here’s to your success!
This is just one of the many best practices we dive deep into with the students of The Leveraged Business Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment advisor, send us an email at firstname.lastname@example.org.