Today I have a little story to share with you about standing out in a busy marketplace, and how to make yourself so prolific that people can’t not pay attention to what you’re doing.
An early mentor of mine once told me, “Fabienne, when you’re calling prospects and leaving a message, be a caricature of yourself, be even more enthusiastic and really make yourself stand out.”
What he didn’t tell me (but I found out for myself) is that this is easier said than done because something often gets in the way…
Fear of criticism.
If this is a thing that you struggle with, sweet friend, today’s inspiration video is for you:
I was recently having lunch with my teenage son, and Luc was telling me about a play that he’d been practicing for. He had a big role in the play and lots of lines to learn, and he told me that he had a new “mentor” at school, a more experienced actor, who’d been teaching him some of his best practices.
I asked Luc to tell me about some of these best practices, and he explained to me that in theater, you shouldn’t be boring. You should overdo your gestures and speak a little louder and with more enthusiasm than you would in normal life.
This got me thinking about how we show up in business, and how to get attention in the marketplace when there’s so much noise.
I often say to members of our program, “Please don’t be vanilla. Do not be boring. Really be more of yourself. Turn up the volume on your own personality and be memorable.”
But the truth is, a lot of them initially have trouble doing so because they fear what people will say and think.
Maybe this is you, too?
I’d like to invite you to stop worrying so much about what people will say if you market yourself with enthusiasm, or if you become successful.
It honestly breaks my heart to see women apologize for playing a bigger game because they fear being criticized.
So how about you grow your impact in the world without worrying about what people will say?
Take up a little bit more space and know that you’re doing good work in the world, and it doesn’t need to matter to anybody else.
And listen, if they’re gonna talk, they’re gonna talk. There’s nothing that you can do to control them.
If they criticize, let them criticize.
Put on your blinders.
I’d like for you to do the work that you’re here to do and go after your version of success, unapologetically.
Admittedly, it’s easier to turn up the volume on your message and ignore criticism when you’re a part of something bigger than yourself, when you’re surrounded with hundreds of people who’ve got your back.
If you’re going at it solo and not reaching your big goals, it’s time you join us.
I invite you to watch this video I made for you and reach out so we can chat, okay?
P.S. It’s honestly time you turn up the volume on what you’re here to do. It’s time to boost your enthusiasm around how you market and make an impact in the world.
And it’s easier to do this when you have the strategy, mindset, and community to launch you in a much bigger way. This is what we’ve always provided.
We’re here for you. Reach out to us for a free exploratory conversation.
P.P.S. Go ahead and share this quote: