I have made so many mistakes in my career so far, sadly. And they have cost me lots of unclaimed money. (Not that it’s always about the money, mind you. I also love to be of service, unconditionally.)
Today’s video will give you one of my hard-won hacks that made me a 7-figure business owner.
Whether it’s writing a book, offering a new program or speaking on a TED stage, it’s important that you now know the reason WHY you’re doing it.
Like I’ve done in the past, you may just be saying “yes” to anything that comes your way, without thinking about monetizing all of your actions.
Monetize. Every. Single. Thing. You. Do.
And if I’m being honest with you, this week’s video has a “Don’t do what I did” message. Our primary goal here is to ensure that you have a super thriving business, doing good in the world.
This means that you should always have a “tail”…
Watch today’s business hack now to discover exactly what that means and how it will help you make you more, while helping your clients immeasurably:
One day, I did a free 3-hour livestream for those who purchased my book. I did it out of love and to say thanks. One woman ended up writing me at the end saying:
“I can’t believe I waited until the end of the 3 hours to sign up for what I thought was an Embrace Your Magnificence program, and I am furious that there was no program offered!”
(I couldn’t help but think, well, damned if you do, damned if you don’t!) LOL.
Here’s what I’ve learned since and what I advise our Boldheart Business members now:
You must, must, must have a definitive strategy for every single thing you do in your business. Period.
I loved writing my book Embrace Your Magnificence (authentic, shameless plug, you can buy it here). I wrote it as a “Lessons I’ve Learned” love letter to my daughter, Claire, and discovered that thousands of other women up to age 86 have bought it and learned from it.
I also loved giving my life hacks during my TEDx talk (you can watch it here on YouTube).
Problem is, there wasn’t a “tail” to these business actions. And they didn’t really get me (and most especially, the audience) anywhere.
That’s fine, in the end, since I make my income elsewhere.
But as a business owner, I’ve since learned that it’s important to make the most of the resources that we have. To make them count, strategically.
And if I were speaking to you now and giving you advice about your next move in your business, I would give you different advice than what I actually did in these cases.
(You’re ok with me keeping it real, right??)
Why wouldn’t I do what I did? Because it wasn’t highly strategic. If I had known then what I know now, I would have done things differently.
When a member comes to me with an idea like any of these…
I ask about their monetization plan, first.
I ask what they are planning to offer afterwards, to provide deeper learning or results.
I ask about their upsell strategy (although I don’t love that word).
When you are growing a business, it’s super important to stay focused on the next step for your prospective client or customer.
Otherwise, you leave them wanting more and don’t have a solution to provide for them.
This is why we teach our members of Boldheart Business (and you) to write books that very specifically and directly address their ideal clients’ wants, needs, challenges, desires and aspirations and then provide a next step (to work with you).
If you love speaking… Speak! And do so in front of people who you know are great potential customers or have connections to your ideal clients. Then, have a “tail,” something else they can do with you.
If you want to be on television, or get interviewed on podcasts, go for it! Simply ensure that you have a strategy in place to capitalize on (and monetize) all that visibility.
We are entrepreneurs, first.
Most of us are wired to START new things. Great ideas are definitely not our problem. Having a follow-through on each idea that we can monetize (with integrity, of course) is paramount though.
This week, I am lovingly reminding you to take action on the ideas that are most directly correlated to you getting more clients, making more money and growing your business. For the greatest good of all (primarily for your clients).
Always have a tail. ;)
Please know that I love you and believe in you,
P.S. Perhaps you have plenty of ideas of things to offer your prospective clients but you are not sure how to strategize the monetization of your offerings. I know, it’s (obviously) not always easy to get help with your tail. (Haha.)
That said, this must be a part of your overarching strategy every year, as it is now mine. We can help you map that out on a free strategy call.
And maybe, like most, you are great at coming up with lots of popcorn ideas (pop, pop, pop) but not at aligning all of them into a yearlong plan where everything you do strategically leads to one singular, elegant path that grows your clients and your business at the same time.
That’s what we do with all of our Members of Boldheart Business.
We can help you (for free) map out that plan as we have for thousands of women business owners (and a few good men) over the last 18 years.
(Like I said, this exploratory call is free, and highly valuable, even if you don’t want to take a further step with us. Let’s just see.)
My strategy coaches are incredibly skilled and are personally and extensively trained by me to lend you strategic advice toward your big goals.
So you monetize. Every. Single. Thing. You. Do.