If you’ve ever felt challenged with figuring out who your ideal client is, please watch this week’s video…
You’ll see me coach one of our Growth Track students, Donna, who (perhaps like you) has lots of talents and passions and enjoys working with different clients in different ways.
She’s also in a situation (perhaps also like you) where she’s been doing business one way and wants to shift things.
So as a multi-faceted, multi-interested business owner who has learned that identifying your ideal client is a very important marketing strategy…what do you do?
Well, watch this week’s 5-minute video to find out:
I know, I may have been a little snarky about the guy at my networking group who told me all those years ago I was “doing it all wrong…” (hee hee)
But it illustrates an important point. This is about finding the people YOU love to serve and that you have the greatest success with. And yes, it is important that they are also people who can pay you, who will give you referrals and see the value in your work.
It is about following your heart and boldly deciding who you want to be a hero to.
Sometimes we think we know who it is we are here to serve, but then we learn that it’s someone else. I’ve worked with 7-figure business owners who change their minds about this even at their level. This is why it’s vital, especially if you are new to business ownership and aren’t sure who your ideal clients are (and even if you’re rocking it at 6-figures plus), that you experiment working with different types of people in the beginning so you can experience who you “mesh with” most.
Don’t take my word for who you should work with. Be open to all possibilities.
(Notice in the video that even though I didn’t agree with Mark, I still listened and took action on his recommendation so that I was coming to a conclusion on my own instead of making an assumption based on someone else’s limited reasoning.)
And then you’ll know who you love working with, who also pays you well for your work, and you’ll be crystal clear on your ideal client. No guessing required.
Now go find those 100 clients!
P.S. The decisions we make in our business from actual experiences, feedback and results are so much better than the ones we decide in our heads. Be in the work. It’s where the answers live.
Love the PS “Be in the work. It’s where the answers live.” !!
Who do you want to be a hero to? That was THE perfect question for me. I have now changed my ideal client profile a little bit more (AGAIN!). I feel like I keep honing this down and will get to a very fine point soon. Thanks Fabienne!!!
Thank you for sharing, Liliane! That’s wonderful to hear!
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