How to Maximize Your Content

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When I first started my business, I quickly learned that the old saying “content is king” was very true. I worked hard at creating content in the form of articles, how to’s, teleseminars and workshops. I was very successful at increasing my credibility and visibility, but I was constantly creating brand new content took up a lot of my time.

Many years ago, I held a regular monthly workshop for prospects. Each month I’d spend a full day creating all the content for that month’s training session-new and different each time. I was only charging around $25 per workshop. And after awhile, I found that each month the same prospects would come back for more. (Why not, right?) I was putting so much time and energy into the preparation but was only getting a couple of new clients. I soon decided to instead offer the same content each month. I didn’t have to re-invent the wheel each time and the best part was that I was getting fresh, new faces showing up each month – which resulted in less work and more new, paying clients! See how much sense this makes?

Your Video Assignment

Take a look at the content you’ve already created and determine how you can re-purpose it in your own business. How can you take the same topic and start using it as a lead generator like I did to get more clients? You’ll make your business more scalable, leverage your time and your marketing, all the while getting more done with less effort!

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit for more details. To speak to an enrollment advisor, send us an email at

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Comments 4

  1. I SO needed this right now, Fabienne! I’ve literally been creating new content for biweekly teleclasses and was just saying to myself the other day “why are you reinventing the wheel every 2 weeks and you’re constantly getting the SAME ppl to attend these classes??”

    This seems like a proper solution to getting NEW clients into my teleclasses! Thank you!

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