Fabienne Fredrickson

Do you dream of making twice as much, working half the time? Join me for the upcoming online training.

Discover how to get your business to 20K, 50K, even 100K a month, without sacrificing your life. This FREE hands-on, half-day workshop shows you exactly how. Join us.

How to create content for your newsletter

Clients ask me every week, “Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don’t know what I’d talk about if I wrote it weekly or every other week! I’m busy enough networking, following up on prospects, setting up speaking gigs, and seeing clients that I just don’t have the time to create a brand new article each week!”

I don’t blame them. I used to think the exact same thing. When I first started with my ezine (“enewsletter” was the common term when I started doing one 7 or 8 years ago). I wrote it monthly, at best! Sometimes, MONTHS would go by without me working on one. And when I had my first child, I took an entire year of hiatus from my ezine.

To tell you the real honest truth, it wasn’t because I had a new baby that I didn’t want to write an ezine more often. The real story was that I knew writing one worked so well in attracting clients to me that I was afraid I would attract MORE clients than I could handle. I already had the clients I could handle, and I just didn’t want to be overwhelmed and feel I didn’t know if I couldn’t handle what new ones came my way. (Ever feel that?)

But since I rarely admitted that to others, I used the excuse that coming up with content each week was too hard; I just didn’t have the time that I needed to work on it. I imagined it taking hours and hours to work on one issue and I thought once a month would satisfy my subscribers. But I noticed one thing.

I was utterly FORGETTABLE when I wrote to my subscribers only once a month or every two months. My list wasn’t growing fast and I certainly wasn’t turning more prospects into paying clients with it. I realized that if I wanted to make this ezine thing WORK, then I had to commit to providing high-value, high-content credible ezines on a regular basis and more often.

Today, my ezine is responsible for bringing me the largest majority of my private clients, group clients and purchasers of my home study manuals. I believe it’s a combination of a lot of little things. 1) Creating the Know-Like-Trust factor; 2) being authentic about the struggles I have or have experienced and 3) hands-down, it’s deciding to send it bi-weekly at first, and then after a few months, taking the plunge and going weekly.

So, writing so often meant I had to figure out SYSTEMS for coming up with content and doing it every single week, because NOTHING is worse than sitting there, in front of your computer screen, being on deadline and not knowing what to write about.

With my many clients who are first-timers to writing articles more often, I ask them to make a list of topics for the ENTIRE year. So, if they’re writing bi-weekly, that means coming up with 26 topics by our next session, all in one fell swoop. Then, each time they sit down to write the article, all they have to do is pull out the list and write it, not have to futz around wondering what to write about. Much easier.

This gets them in the habit of writing regularly and we all know that once a habit is formed, it’s hard to break. (I actually look forward to writing my ezine each week. It feels like I’m talking directly to you and that feels like I’m creating that relationship even further each week.)

To be honest, I actually don’t write out a formal list for the year any more. That worked in the beginning for me. Instead, I keep a running list of possible ezine topics on my desk. Some months it’s an actual list on a piece of paper. Right now, I’m into these colorful sticky notes and I have a series of them posted to the right of my computer, each with a topic idea. When I use one idea, like today’s; I simply take the sticky note and throw it in the trash. One down!

The ideas come from a few different places, mostly from my work with private clients. For example, today’s topic came to me because I talked to several clients last week about finding content for their own ezines. If it’s something that they ask me about in private sessions, and it’s coming up often, then it’s probably something my readers who aren’t clients yet are interested in too.

Another source for content is more personal. I find that if I’m learning something new, working on a particular project, or encountering a specific obstacle in marketing, then you probably are too. So I write about that. I talk about the struggle or challenge, and then I share what my process was for solving it. Readers really seem to enjoy that and can relate more to me, even if we haven’t met in person yet.

The idea is to get over the fact that coming up with content is a struggle. Whether you write the list ahead of time for the entire year or you keep a running list of ideas that you add to each time you get inspired in the moment, it doesn’t matter. The key is to write it down and then create the article later.

Your The Leveraged Business Assignment:

Commit to reaching out to your subscribers more often. And once you do, start writing down some topics ahead of time, so that you don’t ever have to stare at a blank page, wondering what to write about, as the deadline looms. Create systems for this each week, using my ideas above or your own. Whatever’s going to work for you, as long as you systematize it. When you do, you’ll attract just the clients you need, without much effort at all. That’s what happened to me. 🙂

If you’re ready to write your ezine more regularly but don’t know where you’ll fit it in your schedule,then follow a step-by-step system that feels easy and authentic to you. The Leveraged Business Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.


Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!


Step 1: Shipping Information

Where should we send your free book?


Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details





The Leveraged Business Book


Domestic Shipping


The Leveraged Business Book


International Shipping



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy