How to Choose the Format and Layout of Your Email Newsletter

BlogPost12132013Sending an email newsletter is an essential Client Attraction marketing strategy to stay in touch with your clients and prospects. It allows us to deepen the relationship with our email subscribers by providing useful and engaging content. We position ourselves as their problem solver or solution provider, which in turn makes readers more likely to consider working with us or buying our products and services.

In previous video strategies, I’ve shared techniques for choosing the different elements for creating your email newsletter, as well as how often and when you should send it.

Your audience will read your newsletter if and only if the content is valuable. (Click here to tweet this.)

Last but not least, I’d like to talk to you about the Format and Layout of your email newsletter. This week, I will share with you our Client Attraction tested-and-proven format and layout. Watch below to discover the strategies and techniques you need to know to make your email newsletter as successful as can be.

Your Client Attraction Assignment

Look at your email newsletter as if you were an email subscriber on your own list. What format and layout elements are in line with what I’ve shared here? What do you resonate with that you feel will be most compelling and engaging for your readers?

If your format or layout doesn’t support the objective of having your readers consume and interact with your content or call-to-action, what can you change? Go ahead and make some changes here and there…your email newsletter will be transformed.

Let me know your progress in the comments below. Until next time, Happy Client Attraction!

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Comments 3

  1. Hi Derek, thanks for this series on newsletters – it’s really valuable to rethink all these elements. In today’s video, you recommend including the whole written article within the newsletter, rather than having people click through to a blog or other site. I agree in principle, but how do you then gather comments? I have always thought that asking people to click through at the end and then scroll down the whole article just to add a comment would be a deterrent. Thoughts on that? Maybe I’m missing something simple here?

  2. Love this week’s video, Derek! Maybe I’ll shift from 2 columns to a single column…food for thought. Great!

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