How to Be Yourself on Video

BlogPost08302013If you’re using video in your marketing (and if you’re not, you should be), I’d like to talk to you today how to be the  “real you” in front of the camera. And I don’t mean the “video” you or the “staged” you. I mean how to be yourself on video…

I’ve seen it too many times. We all have. Your friend or colleague posts a video that doesn’t seem natural, to the point of it no longer being effective. You almost cringe in discomfort because you know it’s not working – and even worse – they probably know it’s not working either, but they don’t know what to do about it. The scenario is this: they have a certain personality in person, but when they’re in front of the camera for video, it’s totally different. It’s like a bait and switch leaving you scratching your head and saying, “Huh?” That’s not who I know – who is this person? Why are they not being who they really are?”

Be yourself in your online videos. At the end of the day, that’s what your viewers want. (Click here to tweet this.)

Online video has the potential to be an extremely powerful tool when it comes to building your list, marketing your business or attracting new clients. It increases conversion dramatically, everywhere from sales pages to landing pages to delivering content and information to your prospects and clients. It’s better than audio and better than text. However, so many people struggle with the fact that authentic online video is all about being you – not someone else.

If you don’t inject your personality (who you truly are in “real life”) when you step in front of the camera, the message and connection with your viewers will be incongruent and they’ll see right through you. You won’t be seen as genuine or real and they won’t trust you. And we all know that trust is the number one factor when it comes time for someone to work with you or buy your product or service. A potential client will always ask, “Can I trust this person?”

You see, video gives you the advantage to showcase how trustworthy you actually are. More so, you need to be yourself authentically so you’re convincing of the fact that you’re trustworthy – see the difference? Viewers want to connect with you – the real you – not someone you’re trying to be. Don’t be afraid to be human! It will actually work to your advantage.

It doesn’t take acting school and you don’t have to be “video smart” to be yourself in video. It’s just that nobody has taught you how – and that’s what I’m going to do for you today so watch this week’s video where I share my simple strategies to inject your personality into your videos and come across as the real “you.” I’ll share how to be more authentic and genuinely connect with your viewers, which will massively help you to convert viewers into paying customers and clients.

Your Client Attraction Assignment

If you’re doing video in your online marketing (and remember if you’re not – you should be), ask yourself how you can be more YOU in the videos. As an experiment you can try shooting some “personality” style videos. Perhaps share them with close friends and family first to get feedback before sharing with your network online. Remember that being yourself in your videos is what will help catapult you to a bigger e-mail list, more clients and higher sales through your marketing. Get out there and be you!

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Comments 13

  1. Thanks for this video, Derek. I’m just getting started with my own business and definitely plan to use video. I don’t have super-duper-fancy equipment, so I’m hoping my personality and other qualities will come through, despite that. I’ll make sure the sound quality is OK, first and foremost. Thanks again.

  2. Hi Derek – thanks for the good info! I always love the clean look of the videos you and Fabienne do. Can you tell us some of the “behind the scenes” info? It looks like you’re sitting at a table with a white wall or backdrop. What kind of lighting do you use? Is the mike on the camera or are you wearing one? Where is your script located? It’s always so professionally done, and I want mine to be the same type of quality, so would love some technical tips. Thanks!

  3. This is brilliant, Derek! Thanks so much for sharing this – I’ll be starting videos soon (finally) and this reminder about authenticity is so timely.

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