Today’s strategy is about becoming omnipresent.Omnipresent—meaning that you’re everywhere. If I turn here, I see you. If I turn there, I see you. It just seems like you’re working overtime, but in reality you’re not! Now, when I tell people in my seminars and in my coaching that it’s time for them to become omnipresent, they automatically get very tired.
But here’s what I want you to know. There are ways of becoming omnipresent that do not require a lot of work from you. The idea of being omnipresent is that people say, “Wow, you’re everywhere.” I remember many years ago going to a networking group when I still lived in New York City, and being told, “Fabienne, you are everywhere. Everywhere I go, I see you.” My response was, “Thank you.” I took that as a great compliment because it meant that I was being successful with my marketing and my networking and getting my message out there in much a bigger way.
I was doing everything myself back then. What I’ve realized over the years as I’ve grown my business over and over again, is that the more you put your marketing on autopilot using technology, the more omnipresent you become.
See, becoming omnipresent is not about you working really hard to be in all these different places at the same time. It’s really about you appearing to be everywhere. So again, the highest compliment is if somebody says to you, “Wow, I saw you here and here and here. Somebody told me about you. I see your stuff everywhere.” They’re more likely to hire you if they’ve heard about you many times. Does that make sense?
So, how do you become omnipresent? You’ll want to really leverage technology and the Internet to literally be everywhere. This is what I teach my clients, especially those who are already at full practice capacity (the leverage level). When you’re at a place where you don’t have time anymore to make more money and there’s just no more of you to go around, you need to start using technology to your advantage.
Here’s my first tip. Instead of writing articles once a week or once a month, you can begin to recycle your articles and use article submission sites to get them everywhere. Same with your videos. It’s a way of cloning you through technology. You can even offer an evergreen webinar or an evergreen teleseminar that just runs every week or every month without you having to show up. It literally is set it and forget it. That’s what you want.
Next, consider pre-recorded messages. When someone is surfing the Internet and finds your site, even if it’s 2 o’clock in the morning and you’re sleeping, they can hear your voice. They can hear your message. You can have a call-to-action. All of these things and many, many others are things that we teach our clients and that you can start doing right away to multiply yourself using technology.
Your assignment for today is to think about ways that you can become omnipresent in your marketing so that you can get more clients and really leverage your business. Remember we’re looking to become omnipresent. Good luck!