Sending an email newsletter on a consistent and frequent basis is an essential part of the overall The Leveraged Business marketing strategy. By sharing high-value content and relevant information, you build on the relationship with your email subscribers. Ultimately over time – once they know, like and trust you even more – they will become interested in working with you as a client or become a buyer of your products or services.
I get questions all the time from students and clients about when to send an email newsletter. Many people don’t know what time or day is best. How often is too often? How often is not often enough?
Your consistency and reliability is the most important factor in the timing of your email newsletter. (Click here to tweet this.)
In this week’s video strategy, I explain how to make sure your timing is just right. Watch below to discover the most important entrepreneur marketing strategies when it comes to email marketing timing and frequency.
Your The Leveraged Business Assignment
Take a look at your open rates at different times, on different days and in the context of frequency. Do some analysis. Are more people opening your emails on Thursday afternoons or Saturday mornings? Figure out what time best suits your audience and plan your email newsletter around that. Until then, Happy The Leveraged Business!