As an entrepreneur, you know you excel at several things. You are really good at what you offer and there are some additional “back office” skills that you handle well too. But you are not good at every single thing, nor should you expect that of yourself.
Sometimes clients who have a lot of technology challenges start to feel this is a sign they are going in the wrong direction. Don’t allow yourself to read the signs incorrectly or take away the wrong message.
You want to focus on what you are really, really good at and then delegate the rest. This can be especially true for online marketing which is so technology driven. With such a big learning curve, delegating these tasks makes the best use of your time. So, who should you seek to help with technology?
Many clients tell me how they seek out friends to help with website construction or online marketing. The problem is, unless you are paying for the service, you are not a true business priority. Your friends have other job responsibilities and clients to serve. You can’t count on when they will have time to get your project done and this can even strain your friendship.
On the other hand, there are big web marketing companies who have lots of talented staff to help you get online or market online. In this case the trouble is these services usually charge hefty fees that might not be affordable to a new business.
The solution I recommend is to find a Virtual Assistant to help with your technology. Hire one to be your online business manager. You can work with them to create a plan for Internet marketing or do your social media. They also are knowledgeable about video conferencing and email marketing. The key is don’t go too small or too big. Find a service that meets your technology needs and feels just right, as well as fits your budget.
Where can you find Virtual Assistants to help? Search online. I use www.AssistU.com and there are plenty of other reputable organizations. Ask colleagues who they use to see if you can get a good referral. Check with your LinkedIn groups. Or ask the Client Attraction community if you are in the Facebook group. You’ll be amazed at the great options they can provide. Don’t waste your time trying to be good at everything. Focus on what you are good at and delegate the rest. That’s just smart business.
Your Client Attraction Assignment
How are you with technology? Do you feel challenged in this area? Allow yourself to get the help you need rather than get frustrated by trying time after time to get something done. Or waiting for friends to get around to helping you. Delegating is the key to expanding your business and leveraging what you are good at. Find a virtual assistant who can take the burden off your to-do list.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
As an executive virtual media specialist, I am pleased to see that you are encouraging your clients to source out their technology challenges. I encourage your audience to see the advice of professionals – there are so many of us who are specialized in marketing technology. I specifically focus on a social media and integrating/auditing your entire web strategy. You may say, “Well, I don’t really have a strategy.” That is also something that I can help you with. Tying all of these valuable resources together takes time, knowledge, planning, and most of all patience. Good luck – and remember…..doing something is better than doing nothing at all. Sue
As an executive virtual media specialist, I am pleased to see that you
are encouraging your clients to source out their technology challenges.
I encourage your audience to seek the advice of professionals – there
are so many of us who are specialized in marketing technology. I
specifically focus on social media planning and integrating/auditing your
entire web strategy. You may say, “Well, I don’t really have a
strategy.” Food for thought. Tying all
of these valuable resources together takes time, knowledge, planning,
and most of all patience. Good luck – and remember…..doing something
is better than doing nothing at all. Sue http://www.facebook.com/adscoop
Thanks for your note Susan! In my own business, I found that once I let go of the things that weren’t my gifts, I really began to grow. I recommend to everyone to focus on their gifts, and let someone else handle the rest!
Thanks, Fabienne – that is really true! I always encourage my clients to delegate to me so they can focus on what it is THEY do best! Sometimes its hard at first but once they see how rewarding it is, they quickly begin to release more and more! Have a great weekend as I know you will :)
All I can say is Amen!
For awhile I followed a guru who recommended learning HTML
and advanced website maintenance so I could input updates and corrections
immediately and have greater customization.
Then I recognized that I’m not interested in learning
So I hire others to do the tech side instead of me. And I’m
switching to WordPress so I can do the ongoing work myself. Now my to-do list
motivates me instead of discouraging and depressing me.
Kudos to you, Diana. Hiring a virtual assistant is a big, bold step you made in your business.
I’m so glad to hear that Diana! If you know that isn’t the best use of your time, focus on what you’re good at, and let someone else handle the rest!
Fabienne, glad to see you wrote an article on the value of virtual support professionals. Too many business owners definitely try to do it themselves when instead they could be delegating some of the work to a support professional and freeing up some of their time to focus on income generating activities. You can find VAs with all kinds of skill sets including marketing, wordpress, transcription, social media, or even wine event coordination services which I offer. It’s just a matter of looking for the right person to help you grow your business. Thanks for writing this article! I’ll be tweeting it out.
Thanks for your comment Paulette! You’re right, no matter what help you need in your business, there’s a VA out there somewhere that can help!
A great article on the importance of virtual support professionals. Thanks for sharing.
You’re very welcome Armie, thank you for stopping by to comment!
It is important that you properly delegate your tasks with your virtual assistant teams. This will organize and structurized more your company’s operation. thank you for sharing your observations and thoughts regarding the matter. Very good read!!!
So true Clarissa! Thank you for stopping by to comment :)