I see this time and time again with entrepreneurs:
A person tries so hard to market their business, wondering why it’s not “happening”, and is frustrated to see that the results aren’t coming in. Yes, with most every entrepreneur, there is indeed something to be changed and tweaked in their marketing; namely, the clarity of their message, their positioning in the marketplace, their list building strategies, and business models, pricing, etc.
And then, in addition to this, what I’ve realized with increasing frequency over the years, is that there is a form of very subtle self-sabotage going on. And it all stems from how a person views himself or herself when no one’s watching.
Here’s what I mean: You can say “I want to make a million dollars – or even $100,000 – in my business” all day long. But if you have feelings of unworthiness and inferiority and deep down, you question whether you truly deserve it, there is absolutely NO way you will attract that money in your business. Because your subconscious feelings ALWAYS override your conscious thoughts.
And it’s for TWO reasons:
1) Spiritually: You’re sending out a message to the Universe that you don’t really deserve it. And therefore, you won’t actually receive it.
2) Pragmatically: If you don’t believe, deep down, that you deserve it, you won’t take action. And because you don’t take action on the opportunities that show up, there will be no results.
By not taking action, or procrastinating more than what’s normal, you are essentially self-sabotaging your efforts. So, for all intents and purposes, it LOOKS on the outside like you are “doing all the right marketing things” but then, at the very last minute, you do something (or don’t do something) so that the opportunity goes stale. Essentially, it’s a self-fulfilling prophecy.
1) Get clear on how you REALLY see yourself
2) Do battle with these negative views of self and turn them around so that you ARE worthy, and competent and deserving of what you want.
It is more subtle and insidious than you think, but when my clients have the courage to do battle with their inner critic, things begin to open up VERY quickly and the marketing will soon begin to “work”, which means the money begins to pour in. Makes sense?
Let me know your thoughts here and then I challenge you to try it yourself, OK?