A common misperception is that the only path to “more” is to appeal to a wider audience.
I have not found that to be the case.
In fact, I would recommend going in the other direction.
Here’s my thought on this, in case it ever serves you:
Instead of doing what others do and “widening the net”, here’s a game-changing strategy I advocate that has helped countless of our women to grow exponentially, reaching seven figures and beyond.
It’s what I call micro-niching—a powerful lever you might not have explored yet.
Here’s how it works, if you’re courageous enough to do it:
- Leverage Your Niche: If you’re already at six figures or more, chances are you know your ideal client. Now, envision going even further and deeper within that niche.
- Identify the cream of the crop within your audience and ask, “What if I became the absolute expert for this specific subset?” This is about focusing your efforts, marketing, and offerings on that chosen sub-segment—becoming the big fish in a much smaller, more targeted pond.
- Going Vertical: Imagine this—a world where your business becomes the go-to authority in a very specialized niche. I’ve witnessed remarkable success stories where women like you took the leap into micro-niches and soared to seven figures.
Instead of saturating and spreading your business to reach a broader, more general audience, you may choose to go deeper and become the standout in your micro-niche.
Micro-niching is a strategy that few think about but that holds immense potential for those who embrace it.
This could just be the catalyst for your business’s exponential growth.
Here for you, always,
Author of The Leveraged Business book
Founder of The Leveraged Business program