After years of putting to use all the useful marketing tips I’ve provided as part of my The Leveraged Business System, you can imagine that many people call to see what it takes to work with me privately and most everyone over the years had questions about my products and services.
In the beginning, I was spending countless hours per month explaining to prospective clients how I got to be a The Leveraged Business expert, what the steps of the The Leveraged Business System were, what results they could expect, what the different programs and rates were, and all the other details of what I offered.
At first, it was exciting and validating because it showed me that what I was doing to market my practice was actually WORKING! But then, after a few years, I began to feel like a broken record and found that I was spending a lot of extra time saying these things over and over again, time that could have been spent marketing and getting more clients.
So I created a page of Frequently Asked Questions in the form of an “Interview,” and now I direct all prospective clients to read the “Interview with Fabienne” page of my website (boldheart.com/the-leveraged-business) BEFORE they call me and this works like a charm. Years ago, a prospective client called and said “Hi, I met you at one of your seminars, I visited your website and I know I want to work with you. I’d like the Fast Track program and I’d like to start next week. What day can we start?”
Cool, right? And the best part is that I didn’t have to sell her or push hard to get her as a client. She did it on her own and called me on her own.!
Your The Leveraged Business Assignment:
What would your FAQ questions be?
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Fabienne Fredrickson, The Leveraged Business Mentor, is founder of the The Leveraged Business System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.
3 Responses
Cool
This is such a great idea, and thanks for the reminder! It really gives prospects an easy way to sort of “check you out” when the pressure is off. I’ve had people say mine is too long at times so I’m going to revisit yours, Fabienne, and maybe tighten mine up a bit. I know that I would definitely read it all if I was considering hiring someone, and it really can make the whole “getting acquainted” process so much more joyful when you can just focus on the prospect.
Thanks again! Can’t wait for your Livestream!
I took your advice on this awhile ago and have found it useful. I now have a questions tab in my navigation bar and send new people there and it saves me time. Thank you for the suggestion.