Fabienne Fredrickson

Do you dream of making twice as much, working half the time? Join me for the upcoming online training.

Discover how to get your business to 20K, 50K, even 100K a month, without sacrificing your life. This FREE hands-on, half-day workshop shows you exactly how. Join us.

Focus on the “Motivators”

The mistake that most self-employed people in private practice looking for clients make is that they tell people about what they think they do, instead of the results the client wants to receive. The problem is, people don’t necessarily want a journey; they want a direct route to a solution. Essentially, they want RESULTS, first and foremost.

You see, everyone (including you and me) walks around thinking, “What’s In It For ME?” So, when you describe what you do in terms of a boring process or describe what you do using a label (“I’m an acupuncturist” or “I do financial plans”) you immediately tune out the other person because you’re talking about yourself, not them. And that’s not very Client Attractive.

The key is, it’s got to be about THEM, and that’s what draws people to you. The more you can talk about them, their problems and what solutions are out there for them, the more you’ll start really getting attention from prospects. Better yet, the more clients you’ll sign on.

To take this “focusing on what they really get from you” to a higher level, let’s refer to a list of the top 10 reasons, motivators, results or benefits that make people buy, according to Jim Edwards and David Garfinkel in their ebook entitled “Ebook Secrets Exposed” www.EbookSecretsExposed.com:

Here, according to them, are the most powerful motivators:

1. Make money

2. Save money

3. Save time

4. Avoid effort

5. Get more comfort

6. Achieve greater cleanliness

7. Attain fuller health

8. Escape physical pain

9. Gain praise

10. Be popular

Now, not every one of these fits your business, and most likely, yours fall into the top 4 motivators, unless you’re in healthcare or image, then it usually falls within the last 6. Either way, it’s time for you to narrow them down into motivators from the Top Ten list above.

Your The Leveraged Business Assignment:

Circle the motivators from the list above that fit your business and then list an example of how this has already happened using real client examples.

Which of these does your service provide? Write down the “Motivators” that fit your business.

Now provide concrete client examples that apply to past clients, for each. (“I helped Client A make money when…,” “I helped Client B save money when…”)


You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.


Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!


Step 1: Shipping Information

Where should we send your free book?


Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details





The Leveraged Business Book


Domestic Shipping


The Leveraged Business Book


International Shipping



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy