If you want to find clients fast, defining your ideal client is essential. Once you know who your target is, creating your marketing materials and creating the language you’ll use to speak to them specifically will be so much easier.
So how do you figure out who your ideal client is? Rather than using only your mind to come up with the answer, I recommend that my clients think with their heart.
Try this exercise:
1. Close your eyes and sink into your heart
2. Take a few deep breaths
3. Shut off your mind and open your heart
4. Ask yourself – who was my yummiest client ever? Who would you work with for free because it’s so good? Let the name of a real person come to mind.
5. Once you’ve got her, open your eyes and write down everything you know about her and why you love to coach or work with her.
• What she reads
• Where she hangs out
• What she does for work
• How much money she makes
• What are her hobbies
• What makes her a yummy client
• Why is she so good to work with
To find clients fast, it’s important to come up with a real person instead of a compilation of people so you can get in touch with who she really is. You are starting to build a client profile based on this real person you enjoyed working with.
This is how I developed the Gold program, with one particular client in mind. Using this method to identify and then look for more of the same type of person makes filling your practice so much easier.
When you sink into your heart and listen to your intuition and what feels good, you’re being guided to determine the right type of client for you. You will find clients fast as you relax and let it come to you.
Your Client Attraction Assignment
To go deeper and strengthen the ideal client profile, do the “Fact Finding Mission” from the Client Attraction System. Then write up what you have to complete the profile. This exercise provides greater insight and even more detail to help you better define your ideal client. You can see how I’ve done it by visiting www.clientattraction.com/get-more-clients and read about Ramp-Up Rachel (or Ramp Up Rob). The profile also helps your visitors, who might be ideal clients, self- select to work with you.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
I seriously love this tips.. It’s amazing.. finding ideal client is quite challenging.. and this process is simple.. and a very good point to start.. Thanks Fabienne!..
When the process is simple, it’s easier to take action. Then once you see the clients come in, you just want to keep it up! Thank you for your note Armaan :)
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This is such good advice Fabienne. It’s essential to define our ‘ideal client’ so we can know how to reach more of the same.
So very true Ann! And it helps make your time spent marketing more effective and profitable.