Fabienne Fredrickson

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The most underused word (use it more often)

I want to share a little secret with you today that may just change your life and change your business…

…not to mention, free you up from guilt, obligation and remorse.

And set you up for more time for all the things you want to do.


You can say NO to people, without feeling guilty, simply because you want to. 

You can! You don’t need to give reasons, explanations OR excuses.

In fact I believe that “no” is the most underused word in our modern times.

We are literally yes-ing our way into overwhelm and exhaustion. And I also believe that the things we say “no” to are a better indicator that we are on our way toward success than most of the things we say “yes” to.

Why? Because when we are discerning, we have more of ourselves to give to the things that truly matter to us.

I can’t tell you how many hundreds of times in my career I’ve coached highly successful business owners that it’s OK to say “no” without feeling guilty. In fact, I did this just yesterday, with a business owner who has a 7-figure business. He is already extremely successful and yet I taught him that, to focus on Exponential Growth Activities, he must actually say “no” more often than he says “yes” in his life.

Not from a place of being rude, arrogant or obnoxious, but from a place of self-worth and self-honoring.

Dare I say it, saying no is an act of self-love!

Think about it: why would someone else’s urgent needs be more important than yours?? How is that self-honoring?

I taught him that you can absolutely say “no” to other people’s requests or invitations that you normally would (begrudgingly) say “yes” to just because you feel pressured or obligated, and simply because the person asked.

No, you don’t have to.

AND, you don’t even need to give an explanation as to why you’re saying “no.”

Here are some graceful ways to let someone know that you’re not available for whatever it is that they are asking of you:


Read it out loud. Again and again.

See. It’s easy.


Try it, with a smile.

It will feel SO good and it will get easier to say every time you do it.

You’ve got this, Boldheart,

P.S. On a scale of 1-10, if the thing you are asked to do is not an 8, 9 or 10 on the joy-meter, then it’s definitely a “no.” Be your bold self and just say “no, thanks” with a smile. Over time, it will just roll off your tongue. 😉

P.P.S. Go ahead and share this quote:


You've known for some time that a transformation is needed for you to grow your business, income and impact.
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