What are the first steps you must take when you begin marketing ?
Ok, so you’ve identified your ideal client profile as you begin marketing. The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people?
You can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your The Leveraged Business attempts much more difficult as you begin marketing. And that’s OK, I’ve been there too, and I can now tell you exactly how to proceed. Step by step.
Here are some questions to ask yourself when you begin marketing (be a hard grader):
- Can you find them easily?
- Is there a “list” of these people somewhere – an association of them, support groups, alliances, for example?
- Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
- Do they have a problem worth solving?
- Does this problem hurt enough?
- Do they have the ability to pay for your services?
Your Assignment:
Once you’ve gotten clear on a target audience or a niche, it’s important to ask yourself the hard questions listed above. Take out a sheet of paper and really answer these. If the answers are repeatedly “no,” then consider looking for another niche. It’ll make the whole The Leveraged Business process much easier in the long run as you begin marketing.
If you’re not sure where to begin at all, that’s alright. We have a whole program made for you, where I teach you how to Leverage Your Business with seven activators I found were the most efficient. Sounds interesting ? Book your free strategy session here.
© 2011 The Leveraged Business LLC. All Rights Reserved
**************************************************
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Fabienne Fredrickson, The Leveraged Business Mentor, is founder of the The Leveraged Business System
, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.boldheart.com
2 Responses
Excellent advice! I’ve come across many small biz owners who feel passionate about their work yet unable to commit to a solid niche. I love the questions that you included in your article. Clear answers to those questions will lead the way to a profitable business that yes, you can feel passionate about.
Hi Fabienne! 🙂
Thank you so much for these questions to help identify a target market! I love how you’ve broken it down into such specific criteria that I can go through and just check off yes or no. It makes it super easy to run this check on my target market to see if it’s worth pursuing. 🙂