How to create flexible packages to attract more clients

Image courtesy of Salvatore Vuono/ FreeDigitalPhotos.netMost of the time, your standard package will work for clients. You might have a three month program that includes 12 calls and that seems to satisfy most prospects. But there are occasions when potential clients need something tailored for them. Maybe they want help faster than the usual three month timeframe. Maybe they want a chunk of your time up front. Maybe they don’t want a set schedule, but just want to call you on an as needed basis.

You can make all of these options work when you create a flexible package. This is what I have done for Multiplier Track (Sapphire) students of the Client Attraction Business School – they get a half day with me in my office, and then they get 10 hours of coaching with me to use as they wish over a period of six months to a year.

Attract More Clients with a Flexible Package
Some clients have their first call with me for two hours and then use an hour every week. Some do half hour calls every week while others prefer 45 minutes. Some people don’t talk to me for three weeks, and then do 90-minutes. When you create a flexible plan, you can accommodate all of these preferences for working with you.

How Does the Flexible Package Work?
You can create a program that includes a certain number of hours and then explain how flexible the call schedule can be. You might start with a standard two-hour coaching session by phone, and then clients can choose what they need from there. Tell clients that they are in control and this program has been created for people who have something big coming up where they need help and guidance now.

The good news is that you can keep the same price point because you are still providing the same amount of coaching time, but your clients choose the time frame. This kind of flexible package helps attract more clients since it accommodates almost any way people may want to work with you. Clients feel empowered that they can get exactly what they need from you when they need it.

Attract More Clients When You Enhance Your Packages
Now if you want to avoid commoditizing and trading dollars for hours, here’s how to do it. Add more value to the package such as recordings of your sessions, throw in your home study system, and offer unlimited email and 5-minute phone calls. This starts to blur the lines and makes it harder for clients to see how much you charge per hour which inhibits the unwanted sticker shopping mentality.

Your Client Attraction Assignment
Is it time to rethink how your packages are structured? Start by considering how you could make your packages more flexible. Ask yourself what else you could include to enhance the program. Get creative to appeal to the group of prospects who wants to customize the way they work with you to attract more clients.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?
Lets talk

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Comments 6

  1. I love the idea of adding value to the packages so you can blur the lines about your hourly rate! I need to re-do my packages for 2014, so this advice is so timely. Thank you!

    1. When you’re defining your value, think about all the things your clients get when you help them do X (get more clients, save money, repair relationships, etc.). You are providing more than just straight time. Then, when you’re redoing your packages, add in those value-adds to ensure that people look less at how much YOU cost, and look more at how much value you’ll add to their life. Hope that helps Stephanie!

Leave a Reply

Your email address will not be published. Required fields are marked *

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.

Woohoo!

Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!

1

Step 1: Shipping Information

Where should we send your free book?

2

Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.

Contact


Shipping


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details

Shipping


Summary


Item

Price

The Leveraged Business Book

FREE

Domestic Shipping

$6.95

The Leveraged Business Book

FREE

International Shipping

$9.95

Payment


All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy