Sometimes, getting clear on what will give you an added advantage in your positioning in the marketplace has to do with practical things, like Credibility Factors. These are not things you lead with in your marketing materials, but rather things that support your USPs (unique selling proposition) and the specific benefits that you provide clients. This will help you get noticed and get more clients.
What are some Credibility Factors? You may have written a book on the subject, have specific knowledge or background on something that comes easily to you, created a proprietary system about what you do, become a recognized speaker on the subject, taken yourself out of a certain type of situation quickly, have worked 15 years in a field your competitors haven’t, etc.
Credibility (otherwise known as what makes you different or unique) will help you stand out and differentiate what you do from the competition. That will help you get noticed and get you clients.
Your The Leveraged Business Assignment:
Make a list of all the things that would make someone want to work with YOU that give you credibility. (Sorry, simply being a nice person is not really one of them.)
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Fabienne Fredrickson, The Leveraged Business Mentor, is founder of the The Leveraged Business System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.